Omnisend Customer Reviews 2026 | Email Marketing

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Omnisend

Composite Score

8.8 /10

CX Score

8.8 /10

73 Reviews Write a Review

What is Omnisend?

Trusted by 150k+ ecommerce businesses, Omnisend’s an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Friendly Negotiation
Performance Enhancing
Client Friendly Policies
Security Protects

Feature Ratings

Average 84

Auto-Responders

A/B Testing

Email Delivery

Segmentation

Dynamic Content

Basic Reporting and Analytics

Mobile Optimized

Campaign Management

SPAM Compliance

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Ease of Customization

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features

Also Featured in...

Marketing Automation - B2B

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Omnisend Screenshots

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Omnisend Reviews

Douglas C.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Good Campaign Marketing Automation Flow

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

It's easy to set up, has a sleek user interface, and is easy for anyone to use. It won't take long for a naturally talented rookie to master it. Another advantage is the excellent customer service. Both the product and the support are excellent. Maria helped me quickly and accurately.

What is your favorite aspect of this product?

I find the ability to send push notifications, SMS and emails attractive. When I needed help setting up a new automation, I was able to rely on Maria and other pleasant customer service representatives. By automating email workflows, Omnisend solves the problem of saving time when sending emails.

What do you dislike most about this product?

Inadequate targeting possibilities; I prefer services that have more flexibility to tailor ads to specific users based on their actions within the platform. Ability to make additional changes using my WordPress dashboard. Such as the ability to customize fields in response to particular actions, etc.

What recommendations would you give to someone considering this product?

Marketing campaigns and automation workflows. It helps us promote our company easily, which is great. Prospective buyers get a free gift and product details in my welcome email series. My customers then make purchases through my website.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Courtney S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

One of the best email marketing tool

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

In addition to having better and faster customer service, I found that Omnisend offers slightly more leeway when designing email campaigns. Customer Service Agustin and his colleagues were incredibly helpful in quickly resolving a small issue I had. Fast and pleasant service. Making sure their consumers had the best and easiest experience possible seemed to be their top priority.

What is your favorite aspect of this product?

Their responsiveness to our requests for adjustments is excellent. Several reporting tools have been developed that we requested. To reach everyone on our list with our weekly newsletter and promotional emails, we use Omnisend in conjunction with another email service provider. Our previous ESP was incredibly expensive and we were incurring significant overages shipping our entire list, so we switched to Omnisend.

What do you dislike most about this product?

So far, I haven't discovered anything that I don't really enjoy with Omnisend. At some point, there may be a small problem, but I have no doubt that they would be more than willing to help with a major one if asked.

What recommendations would you give to someone considering this product?

With Omnisend, we can easily create beautiful email campaigns that inform customers about sales, new products, and other promotions. With Omnisend, I can create automated emails, forms, and more that contribute to the success of my business and generate income.

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Saves Time

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Sep 2023

Key to conquer e-mails

Likeliness to Recommend

10 /10

Pros

Reliable
Performance Enhancing
Trustworthy
Effective Service

How We Deliver

Events

Omnisend

What is Omnisend?

Company Details

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Awards & Recognition

Omnisend Ratings

92 Likeliness to Recommend

1 Since last award

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Landing pages

Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

Omnisend for free

Email marketing & newsletters, built for impact

Omnisend Videos

Omnisend

Omnisend Reviews

Douglas C.

Good Campaign Marketing Automation Flow

Likeliness to Recommend

Pros

Courtney S.

One of the best email marketing tool

Likeliness to Recommend

Pros

Key to conquer e-mails

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

Auto-Responders

A/B Testing

Email Delivery

Segmentation

Dynamic Content

Basic Reporting and Analytics

Mobile Optimized

Campaign Management

SPAM Compliance

Contact Database

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Ease of Customization

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features