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Omnisend

Omnisend

Composite Score
8.8 /10
CX Score
8.8 /10
Category
Omnisend
8.8 /10

What is Omnisend?

Trusted by 150k+ ecommerce businesses, Omnisend’s an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.

Company Details


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Awards & Recognition

Omnisend won the following awards in the Email Marketing category

Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
5% Neutral
93% Positive

Pros

  • Friendly Negotiation
  • Performance Enhancing
  • Inspires Innovation
  • Saves Time

Feature Ratings

Average 84

Auto-Responders

88

Email Delivery

88

A/B Testing

87

Segmentation

87

Dynamic Content

84

Campaign Management

84

Mobile Optimized

84

SPAM Compliance

83

Basic Reporting and Analytics

83

Contact Database

83

Content Authoring

81

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Business Value Created

82

Ease of Customization

82

Ease of Data Integration

81

Quality of Features

80

Vendor Support

80

Usability and Intuitiveness

80

Breadth of Features

78

Omnisend Screenshots

Omnisend Videos

Omnisend Reviews

Krittika M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Good software to start e-mail marketing with!

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

Pricing Easy integration with Shopify

What is your favorite aspect of this product?

The live tracking they offer for customers/visitors that visit your website.

What do you dislike most about this product?

The UI/UX us confusing. The newsletter templates are basic and don't allow for a lot of design options.

What recommendations would you give to someone considering this product?

It's a great option if you're starting out with email/texting marketing. But it's not the best when it comes to designing "good-looking" stuff, but more about being efficient and getting the work done.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Rosie F.

  • Role: C-Level
  • Industry: Apparel
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2022

Not for beginners

Likeliness to Recommend

5 /10

What differentiates Omnisend from other similar products?

I didn't see much difference and wished that it did.

What is your favorite aspect of this product?

I love the automation and being able to see analytics within your email campaigns.

What do you dislike most about this product?

it is not easy to use, not for a beginner, and not a lot of templates for unique emails. Also I did not like the price.

What recommendations would you give to someone considering this product?

I don't think I would recommend, but if they were thinking about it I would tell them to make sure features meet their needs before purchasing.

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Security Protects

Cons

  • Charges for Enhancements
  • Slower Product Innovation
  • Commodity Features

Christine M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Quick email marketing tool

Likeliness to Recommend

7 /10

What differentiates Omnisend from other similar products?

It offers the ability to upload a large number of contacts to our account and create in-depth automation workflows at low cost, the automation templates are useful to get started, and the newsletter pop-up forms are not only easy to use but have a modern look, also the chat is a very important feature because the instant help reinforces the learning, it has given us the opportunity to have access to email marketing for which we are very grateful, they also provided instructions when I needed to validate my mailing list electronic.

What is your favorite aspect of this product?

My favorite feature is that I can create attractive forms and emails using the templates they provide, I also like that the automation functions are really easy to configure, I also love to see the performance of each campaign and the graphs that show a clear picture of the in-store purchases that were the result of clicks on our newsletter, the performance of each campaign, and the graphs that show a clear picture of the in-store purchases that were the result of clicks on our newsletter, I also love how shows the number of sales.

What do you dislike most about this product?

I think they should add more templates to carry out more personalized campaigns, but so far we have not had problems with this platform, our experience has been satisfactory.

What recommendations would you give to someone considering this product?

It is easy to use, its interface is clean and organized, it also provides functions and tools to create solid campaigns and increase customer acquisition and sales increases, fluidity at work, I recommend this tool 100%.

Pros

  • Enables Productivity
  • Effective Service
  • Client's Interest First
  • Transparent

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