Omnisend Customer Reviews 2026 | Email Marketing

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Omnisend

Composite Score

8.8 /10

CX Score

8.8 /10

73 Reviews Write a Review

What is Omnisend?

Trusted by 150k+ ecommerce businesses, Omnisend’s an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Friendly Negotiation
Performance Enhancing
Client Friendly Policies
Security Protects

Feature Ratings

Average 84

Auto-Responders

A/B Testing

Email Delivery

Segmentation

Dynamic Content

Basic Reporting and Analytics

Mobile Optimized

Campaign Management

SPAM Compliance

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Ease of Customization

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features

Also Featured in...

Marketing Automation - B2B

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Omnisend Screenshots

Omnisend Videos

Omnisend Reviews

David C.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Very reliable

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

The ability of sending both emails and sms

What is your favorite aspect of this product?

omnichannel approach

What do you dislike most about this product?

nothing to dislike so far

What recommendations would you give to someone considering this product?

Give it a try, especially if you're an ecommerce

Pros

Acts with Integrity
Helps Innovate
Trustworthy
Unique Features

Krittika M.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Good software to start e-mail marketing with!

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

Pricing Easy integration with Shopify

What is your favorite aspect of this product?

The live tracking they offer for customers/visitors that visit your website.

What do you dislike most about this product?

The UI/UX us confusing. The newsletter templates are basic and don't allow for a lot of design options.

What recommendations would you give to someone considering this product?

It's a great option if you're starting out with email/texting marketing. But it's not the best when it comes to designing "good-looking" stuff, but more about being efficient and getting the work done.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Rosie F.

Role: C-Level
Industry: Apparel
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jan 2022

Not for beginners

Likeliness to Recommend

5 /10

What differentiates Omnisend from other similar products?

I didn't see much difference and wished that it did.

What is your favorite aspect of this product?

I love the automation and being able to see analytics within your email campaigns.

What do you dislike most about this product?

it is not easy to use, not for a beginner, and not a lot of templates for unique emails. Also I did not like the price.

What recommendations would you give to someone considering this product?

I don't think I would recommend, but if they were thinking about it I would tell them to make sure features meet their needs before purchasing.

Pros

Trustworthy
Respectful
Fair
Security Protects

Cons

Charges for Enhancements
Slower Product Innovation
Commodity Features

How We Deliver

Events

Omnisend

What is Omnisend?

Company Details

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Awards & Recognition

Omnisend Ratings

92 Likeliness to Recommend

1 Since last award

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Landing pages

Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

Omnisend for free

Email marketing & newsletters, built for impact

Omnisend Videos

Omnisend

Omnisend Reviews

David C.

Very reliable

Likeliness to Recommend

Pros

Krittika M.

Good software to start e-mail marketing with!

Likeliness to Recommend

Pros

Rosie F.

Not for beginners

Likeliness to Recommend

Pros

Cons

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1
Since last award

Feature Ratings

Auto-Responders

A/B Testing

Email Delivery

Segmentation

Dynamic Content

Basic Reporting and Analytics

Mobile Optimized

Campaign Management

SPAM Compliance

Contact Database

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Ease of Customization

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features