What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Juliana M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Nov 2022
Rates for nonprofit organizations
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
To apply for the discount, sign up for a free account and contact our billing department with your username and a link to your organization's website. We accept all major credit cards, PayPal and direct debit. We also support multi-currency transactions.
What is your favorite aspect of this product?
More advanced tools, unlimited contacts and priority support. Ideal for teams. Scheduling and testing features allow you to send the right content at the right time. Create campaign emails and find out more about your customers. All marketing plans include free website and e-commerce features, so you can create the online presence you're looking for. But if you want more advanced tools for selling and programming, try combining your Marketing plan with a paid Websites & Commerce plan.
What do you dislike most about this product?
Email design feels a bit outdated. Previews of emails in light and dark mode would be helpful. Login authentication becomes cumbersome when managing emails for clients.
What recommendations would you give to someone considering this product?
Drive customer loyalty by predicting who to target. Most email marketing platforms tell you how well your campaigns are performing. As a client, we analyze data from the billions of emails we send to give you personalized recommendations and improve your content, segmentation and automations. It's the best choice for those who only send occasional emails.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Clarissa S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mailchimp is unique and without competition
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others
What is your favorite aspect of this product?
MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.
What do you dislike most about this product?
It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.
What recommendations would you give to someone considering this product?
It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Logan S.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Nov 2022
MailChimp is essential for us
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.
What is your favorite aspect of this product?
list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.
What do you dislike most about this product?
Finding and keeping track of certain choices might be challenging at times. Getting the hang of it requires some practice.
What recommendations would you give to someone considering this product?
If you want to save time while still being able to compose interesting emails quickly and easily, and if you also care about receiving helpful customer service, you should think about using this program. Although the drag-and-drop editor in MailChimp is where the real value lies, the platform also supports using coded templates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing