Mailchimp Customer Reviews 2026 | Email Marketing

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

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Marketing Automation - B2B

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Mailchimp Reviews

Michael Stuart-In D.

Role: Public Sector
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2026

A Scalable & Intuitive Marketing Tool.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp definitely excels where we have to interact and market our services to our clients, it acts a unified and centralized platform for us where we can automate our email marketing needs combined with the CRM services as well. It differentiates itself on the basis of marketing automation which brings sequence in our outreach to clients. Once integrated and setup in a flow, it aligns all our operations and needs for the marketing combined with different platforms.

What is your favorite aspect of this product?

Mailchimp comes with easy integrations with different eCommerce platforms bringing easiness in email extraction and keepimg a track of the client data according to the usage category. It can provide templates, assorted content, email extraction, distribution, targeted marketing all in one place. It also offers marketing via ads which combined with the email marketing really bring up the results for us. It really offers a strong result based on the client behavior and their engagement with our content.

What do you dislike most about this product?

Mailchimp high result strategies revolves around higher paying features, most of the advanced automation and result oriented features are quite highly priced. So the pricing structure is not in accordance with small budget organizations. Rest all is good if you know what you're doing, you are definitely bound to get results.

What recommendations would you give to someone considering this product?

Set up mailchimp with the help of your IT team in order to unlock all the potential features to the max. Keep in view all of your long term needs and demands of the upcoming projects before committing to any priced package. The most integrated you stay with your other tools while working on MailChimp, the more coordinated your overall work is gonna be.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Nilesh P.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

it's good for samll business

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

There are many feacture already in build in Mailchimp and cost effective and in this price i think no one beat

What is your favorite aspect of this product?

Mainly Email automation is good to send email

What do you dislike most about this product?

I think there are no any points to dislike in this

What recommendations would you give to someone considering this product?

Use this and grow you business with automation

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Arulmurugan K.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

A decent and effective email campaign platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Their brand trust and learning curve is very easy in this segment of software. Also, their campaign setup time is also very lesser.

What is your favorite aspect of this product?

My favorite aspect is the email marketing template generation; it has various proven templates that I can choose from and start building on the go.

What do you dislike most about this product?

Some more effectiveness can be given in terms of a dynamic dashboard, and external notification for the sales team would be a great addition.

What recommendations would you give to someone considering this product?

This platform is very effective, and a standard platform has great brand value, and it gets the job done, in terms of email marketing and automation.

Pros

Trustworthy
Acts with Integrity
Helps Innovate
Enables Productivity

How We Deliver

Events

Mailchimp

What is Mailchimp?

Company Details

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Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

94 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

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Mailchimp Reviews

Michael Stuart-In D.

A Scalable & Intuitive Marketing Tool.

Likeliness to Recommend

Pros

Nilesh P.

it's good for samll business

Likeliness to Recommend

Pros

Arulmurugan K.

A decent and effective email campaign platform

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Contact Database

Basic Reporting and Analytics

Mobile Optimized

Auto-Responders

A/B Testing

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support