What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Contact Database
Basic Reporting and Analytics
Mobile Optimized
Auto-Responders
A/B Testing
Segmentation
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Olga Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
Very easy to use and quick to implement
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of implementation and anyone can use, modern interface
What is your favorite aspect of this product?
Great sleek interface and easy of use
What do you dislike most about this product?
Nothing to dislike
What recommendations would you give to someone considering this product?
Any business user from your team will be able to use.
Pros
- Effective Service
- Inspires Innovation
- Caring
- Saves Time
Jaione d.
- Role: Consultant
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Simplicity in daily email marketing management
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
- Simple interface - Ease of implementation with other tools - Adaptability to the type of industry - Good support - Cost-effective compared to other tools
What is your favorite aspect of this product?
The simplicity of use allows people with no programming knowledge to use it.
What do you dislike most about this product?
The marketing automation part is underdeveloped, they could look at how to get more out of it
What recommendations would you give to someone considering this product?
If you need more advanced features buy the free version, and if you need more advanced features buy the paid version.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Francisca J.
- Role: Information Technology
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Sep 2022
A unified email marketing system
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
My team can divide our target audience into subsets defined by various criteria, thanks to Mailchimp's segmentation capabilities. Because of this, we can create targeted promotional material for each group. We deliver the most relevant and engaging marketing emails to each client subset. It ultimately results in more involvement.
What is your favorite aspect of this product?
I like that it's perfect for novices eager to learn and put in the effort required to manage email campaigns and lists and create and deliver beautiful newsletters. Elegant layouts that don't need any prior knowledge of HTML, with the option to make HTML-only changes if necessary. Not only that, but MailChimp also integrates with a wide variety of other popular business and marketing platforms.
What do you dislike most about this product?
Although MailChimp's landing page builder is new, it still has significant limitations. My only real complaint with MailChimp is the steep learning curve a new user must overcome to use the service effectively. Also, I wouldn't say I like that they're expanding outside their core competency of email marketing and into other areas of software.
What recommendations would you give to someone considering this product?
We were able to develop aesthetically engaging emails for narrowly focused campaigns with the support of MailChimp. Among Mailchimp's many advantages is the platform's ability to provide split testing of email components before they are sent to the intended audience. You should try Mailchimp if you need a tool to handle user communications like newsletters. This meets all of your requirements at once.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
