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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Sara Y.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2022

An inexpensive and efficient email marketing tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is one of the cheapest and best email marketing platforms for nonprofits, small business, political campaigns and the like. It is so intuitive that even a less than tech-savvy individual can easily use it.

What is your favorite aspect of this product?

I like their various plans. Oftentimes, you won't need to use everything the platform has to offer, so it's great to be able to upgrade/downgrade as necessary. There's even an option to pay as you go if your company needs aren't transparent.

What do you dislike most about this product?

I wish the support page was better organized and had more video examples for its clients. I dislike that you cannot schedule sent emails on this platform.

What recommendations would you give to someone considering this product?

I would recommend purchasing their basic, essentials, or standard plans as they are easily the most efficient and inexpensive plans Mailchimp has to offer. I personally don't think that the premium plan is worth it.

Pros

  • Unique Features
  • Helps Innovate
  • Efficient Service
  • Inspires Innovation

Abhishek D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Very easy to use and Plenty users

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

I have not used other products much, but mailchip certainly makes it very easy to send bulk emails. The interface is friendly and very easy to understand. I learnt mailchimp within 1 week.

What is your favorite aspect of this product?

Mailchimp is pretty standard in the Industry. I have seen and used Mailchimp in last 3 organizations. Thus, it saves time on training and troubleshoot

What do you dislike most about this product?

The tech support is not very proactive. Takes ages to get back.

What recommendations would you give to someone considering this product?

This is a great tool for bulk emails. There is a free version as well. I would advice to try it before purchasing.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

María José P.

  • Role: Consultant
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Grow faster with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Thanks to Mailchimp, the marketing strategies that can be generated are more effective. It is an excellent strategy to publicize a product, service or company in a massive and fast way. With this system we can save costs in research to find potential customers because we do it in an automated way through email.

What is your favorite aspect of this product?

With this multi-functional tool you can create advertising campaigns controlling very basic and easy to apply functions. In Mailchimp we could include from designed images to links to sales landing pages generating more sales at the end of each project. The system can be applied with a wide variety of applications and platforms that link to email.

What do you dislike most about this product?

Although this system contains several templates it does not allow sharing advanced designs with other email addresses which makes it impossible to create campaigns between two or more users. The mobile version does not contain the same features as the desktop version in most applications.

What recommendations would you give to someone considering this product?

Mailchimp is a system that helps small businesses to build their customer base, but it is necessary to be able to install an initial instructional tutorial on how to use each of the functions. It could also improve the response speed of both the technical support staff and the platform itself, and reports could be generated every time the user requires an e-mail backup.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

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