What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Hozam A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
Should work more to stay in the competition.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Maybe it's easier to use than other similar products.
What is your favorite aspect of this product?
The ability to send bulk emails without considered as spam.
What do you dislike most about this product?
The slow improvement.
What recommendations would you give to someone considering this product?
It's good to start with.
Pros
- Reliable
- Trustworthy
- Caring
- Respectful
Cons
- Charges for Enhancements
- Slower Product Innovation
- Commodity Features
Kaushal A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2022
Best tool for email marketing for your business
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Our web development team usually uses this tool for subscribers' API integration. A user can subscribe on my client's website and I can easily save that subscriber in my MailChimp account. Also, we use this tool for sending email campaigns and this is the key point of the marketing The interface is very easy to use. I can create a contacts list and send campaigns to different contact groups.
What is your favorite aspect of this product?
My favorite aspect is the email template editor, this is very intuitive. And a user can add the custom templates as well.
What do you dislike most about this product?
As such there is nothing which I don't like about this software. Everything is perfect as per the customer's point of view.
What recommendations would you give to someone considering this product?
They have all the features which are required for an email marketing tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
A true marketing champion
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
As a marketer for so long in my company I would like to say that we never had any issues with Mailchimp. It has been in our department as long as I can remember and never once in our wild thoughts we thought of switching with any other or advanced CRM because there is literally no need. We are happy and content with Mailchimp because it has all functionalities that our company needs and it is capable of growth and updates in the software as well.
What is your favorite aspect of this product?
Mailchimp is considered to be a marketing platform that is fully and with everything included. From email and SMS marketing to ads, campaigns and postcards there is everything included. It has the best API because it helps us save lots of time with customer engagement and it send them right thing at the right time a true champ we have in here!
What do you dislike most about this product?
Customer support is the opposite of what the software itself is, they lack in response very badly. Of course we are using the software and we by now know much things but when we are stuck somewhere we need to rely on YouTube and Google rather their own customer support team.
What recommendations would you give to someone considering this product?
If you are looking for a reliable software that would help you with the management of your marketing on a whole platform, Mailchimp is your guy! It’s is very reasonable when it comes to pricing and it gets the job done in the most perfect manner. Give it a try if you are small business, Mailchimp is a specialized choice for small businesses.
Pros
- Enables Productivity
- Trustworthy
- Acts with Integrity
- Helps Innovate
