What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Iaroslav C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
Manage your email list easily
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is obviously a leader of email marketing
What is your favorite aspect of this product?
– Many email templates, huge amount of them to choose one that will fit you the best – Also email templates are really nice designed, contains nice visuals – Easy-to-use drag-and-drop editor – Nice built-in analytics – Nice UI – Excellent application integration
What do you dislike most about this product?
Price can be a little cheaper, but the features Mailchimp provides worth it
What recommendations would you give to someone considering this product?
Take several minutes to walk through, then UI/UX of Mailchimp becomes intuitive for you
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Jacob W.
- Role: C-Level
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2022
Decent product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its very easy to use for beginners
What is your favorite aspect of this product?
Its very easy to setup and use and has tons of plugins/functionality to setup things like popups pretty easily
What do you dislike most about this product?
Deliverability is not great so if you have a big list you want to look elsewhere
What recommendations would you give to someone considering this product?
See if pricing works with large list as once you hit 50k subscribers, there is a big cost spike
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Less Efficient Service
- Less Effective Service
- Less Caring
Bruno C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
Advanced Email Marketing Platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the full-featured email marketing hub with advanced technology-based features. This software is available at cheaper rates and provides free trials as well. Additionally, this tool brings great revenue with the marketing and eCommerce upgraded features. It also enables turnkey-eCommerce opportunities for traders.
What is your favorite aspect of this product?
Mailchimp is easy to operate software with well-suited software. This software offers the perfect entry point for micro finances establishments. Thus, Mailchimp offers good reporting and analytics. Additionally, it provides impeccable email options and HTML emails with plain-text substitution.
What do you dislike most about this product?
The first big drawback of this emerging tool is that they have fixed pricing and doesn't provide annual packages. Furthermore, the upgraded features are only available with the premium plans. So, these were the few points that make this software in loss but still the developers are working to improve the above-mentioned issues.
What recommendations would you give to someone considering this product?
On the whole, Mailchimp is a good platform and provides the predicted demographics on the dashboard. Thus, it is recommended for use encountering the prestigious performance of it in targeting the good number of email campaigns. Thus, the intuitive design makes it simple to use and brings forth multiple opportunities to cope with undesirable buffering.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
