What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Pete S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2022
Poor integration with CRM
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Integration capabilities
What is your favorite aspect of this product?
Content creation options
What do you dislike most about this product?
Poor integration with Prospect CRM
What recommendations would you give to someone considering this product?
Test all features required before committing
Pros
- Trustworthy
- Caring
- Client Friendly Policies
- Fair
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features
Kristjan E.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Apr 2022
Mailchimp is a great email design software.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp makes the complete method simple. Guide creation could be a breeze as is setting up your campaigns. Then, once it’s launched, you’ll time; the analytics are fantastic. It permits you to trace all the views, opens, clicks, and so forth I like it. I prefer the fact that the free service provides me ample time to induce a hang of Mailchimp. I realize it is very easy to create my landing pages and squeeze pages. The interface is straightforward to understand.
What is your favorite aspect of this product?
I love how easy it’s to make a newsletter. I can duplicate older ones and quickly add, delete and alter topics. Linking to websites and content is straightforward and adding pictures is fast. All the images are kept in your library. Sending and programing times for sending are easy to do too. I can see who opened the mail, how many times articles were read, wherever individuals clicked, who didn’t open the mail, and so forth I may follow everything within the app on my iPhone.
What do you dislike most about this product?
I want that the e-mail creation was a bit additional forgiving in its customization. As it stands, I have to make the email partially in Photoshop or illustrator so import the pictures to reconstruct the design of the email. However, the shortage of ability to overlap images or to create clickable hotspots could be a little bit of a disappointment in terms of making stunning emails.
What recommendations would you give to someone considering this product?
If you have got a small-scale business or simply starting a business then Mailchimp is free and quite smart to urge your mails to your clients. Once your business gets larger then choose the Premium upgrade.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Inspires Innovation
Bailey M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2022
The best platform for email marketing.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The reports are standard. Very easy to use. It has rich features.
What is your favorite aspect of this product?
WYSIWYG editor. A/B testing. We are able to send mass emails and see who has seen them. The scheduling feature is very useful for scheduling campaigns. A/B testing. Does targeting of audiences.
What do you dislike most about this product?
I have found nothing to dislike, the features and functionalities it has given us are all we needed.
What recommendations would you give to someone considering this product?
Mailchimp has helped us be able to market in a smart way and so we have been able to grow faster. I would highly recommend Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
