What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Contact Database
Basic Reporting and Analytics
Mobile Optimized
Auto-Responders
A/B Testing
Segmentation
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Clarissa S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mailchimp is unique and without competition
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others
What is your favorite aspect of this product?
MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.
What do you dislike most about this product?
It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.
What recommendations would you give to someone considering this product?
It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shango M.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
fantastic Tool!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its Campaign Management is amazing
What is your favorite aspect of this product?
Usability Effectiveness of email marketing
What do you dislike most about this product?
The customer service may lag at times
What recommendations would you give to someone considering this product?
Very powerful tool. It is a good investment which will enhance your email marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Respectful
- Acts with Integrity
Gabriela G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Effective mass emails
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The contact distribution options, as it allows us to have a specific order and generate groups with specific labels to better segment our email campaigns.
What is your favorite aspect of this product?
What I like most about Mailchimp is the excellent data handling capabilities. I can easily move user information from one database to another based on the information we need to send.
What do you dislike most about this product?
Perhaps what I like least about this software is the high amount of its price in its contact plans.
What recommendations would you give to someone considering this product?
It is very easy to use, you can segment your target audience and obtain analytics that will allow you to achieve your goals. Today digital marketing could not be fully understood or applied without a tool like this. Try the free plan first.
Pros
- Enables Productivity
- Unique Features
- Respectful
- Fair
