What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Samuel-Borris J.
- Role: Operations
- Industry: Government
- Involvement: Business Leader or Manager
Submitted Jun 2022
Easy communication and user-friendly software.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is very easy – novices are able to simply use the tool along with experts. It’s scalable which makes it helpful for businesses of multiple sizes. Another feature that I like concerning Mailchimp is its ability to segment, permitting me to send the proper message, to the right person, at the right time for it to be effective, and last but not least, any tool will be fully implemented with it, like LeadPages. , WebinarJam, Magic Action Box, etc.
What is your favorite aspect of this product?
Love the interface of MailChimp. It’s straightforward to navigate. My admin will even use it on my behalf without a lot of training. Simple but gets the duty done. Grateful to possess this product. One can simply learn to send email campaigns to the existing ones as well as maintain client relations with ease. It’s a tremendous user interface. They have a smart re-send feature that resends campaigns to people that didn’t open the first email. Their suggested send times are usually pretty good to follow as well.
What do you dislike most about this product?
Their integration with platforms like Shopify and woo commerce for e-commerce are a touch lacking. For example, if you would like to set up an abandoned cart email journey it’s lacking the power to dynamically show the complete cart data including pricing.
What recommendations would you give to someone considering this product?
MailChimp will certainly assist you to build your business, increase your reach, and even boost your sales if done correctly. You may have careful tracking of your outreach efforts. I fully recommend it.
Pros
- Reliable
- Enables Productivity
- Effective Service
- Inspires Innovation
Sushruth R.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2022
Feature rich email marketing solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The feature list of MailChimp is very large and very good. Also the overall usability of the platform is quite intuitive and interesting
What is your favorite aspect of this product?
The list of email templates present with MailChimp is very good. I am able to do various A/B testing samples with the different email templates and that is very interesting to do
What do you dislike most about this product?
The product pricing could be a big low. But other than that everything else is very likable with MailChimp
What recommendations would you give to someone considering this product?
Very good investment a business could make. It is very important to keep your customers engaged and MailChimp can help you achieve that
Pros
- Helps Innovate
- Effective Service
- Caring
- Saves Time
Antoun y.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2022
Best email marketing solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp specializes in direct email marketing and has tons of ready made templates to start with.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is that you can manage your audience easily and create targeted campaign to your target clients.
What do you dislike most about this product?
Mailchimp is the best solution in my point of view for email marketing but sometimes the email goes to spam instead of reaching the email for unknown reasons.
What recommendations would you give to someone considering this product?
I recommend giving mailchimp a try using the free version and upgrade if found useful to your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
