What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Carissa L.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2023
Awesome customization!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
I really like how much you can customize your reporting with klayvio. I feel the options are endless as well for email content marketing and that is exciting.
What is your favorite aspect of this product?
The customization is amazing and how Klayvio can grow with your business.
What do you dislike most about this product?
If you don't have IT it may be a bit hard to set up and get going with less knowledge.
What recommendations would you give to someone considering this product?
I would say find a third party to help implement if you need. As a small business this helped us a lot and is helping us get the most out of the product.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Megha S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted May 2023
Power Your Marketing with Klaviyo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
es and capabilities are tailored to the unique needs and challenges of online retailers. This includes features like advanced segmentation and product recommendations that are specifically designed to help e-commerce businesses improve their marketing and increase sales.
What is your favorite aspect of this product?
ease of use when it comes to creating lead gen forms or popups
What do you dislike most about this product?
should have been a bit colourful interface.
What recommendations would you give to someone considering this product?
It is fine for smaller e-commerce companies. The ones focussing heavily on behavioural insights and personalisation should go for something else than Klaviyo
Pros
- Caring
- Generous Negotitation
- Transparent
- Efficient Service
Sheril R.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
The top email marketing platform for SMBs
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
My experience with e-mail marketing systems spans quite a few. Klaviyo's UI is intuitive for all team members. Klaviyo maintains forward momentum with product updates. It's unusual to find a service that consistently provides updates that are actually useful to their users.
What is your favorite aspect of this product?
Since online sales are expected to overtake brick-and-mortar transactions, we need to ensure that our product provides the same degree of personal service as a sales associate in a physical shop. Utilizing Klaviyo's automation features and triggers, we are able to deliver highly relevant content to our clients' inboxes, creating the impression that a real person is guiding them toward a successful outcome.
What do you dislike most about this product?
When using the new editor, I frequently find my incoming messages cut off. I'm not entirely sure if the new editor will be able to accommodate the increasingly lengthy internal code because I've been sticking with the old editor. After that is settled, any remaining objections boil down to individual taste.
What recommendations would you give to someone considering this product?
It's an email marketing platform hosted in the cloud that helps me design, distribute, and analyze the performance of email marketing campaigns for my company. It has useful tools like editable templates and automated processes. In addition, it has pre-built integrations with services like salesforce and Shopify, meaning we can skip the coding and get right to the app configuration.
Pros
- Efficient Service
- Transparent
- Appreciates Incumbent Status
- Helps Innovate
