What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
SPAM Compliance
Mobile Optimized
Basic Reporting and Analytics
Contact Database
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
A revolution for e-commerce-focused email!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ease of integration with Shopify and other applications. The event model makes setting up valuable automation easy out of the box.
What is your favorite aspect of this product?
Ease of integration with Shopify. Flow automations.
What do you dislike most about this product?
When you are using a custom CMS - outside of Shopify the ease of integration is much more challenging and will likely require IT support for setup.
What recommendations would you give to someone considering this product?
If you are in the e-commerce space, this is the best email platform you can get. Especially if you run e-commerce on the Shopify platform.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Charges for Enhancements
Karan T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
A good tool if you don't mind the cost
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Usually with other ESPs, you need to integrate it with another tool that helps you send SMS, with klaviyo you can do both with just one. Plus I think it's great that you can create your entire cart abandon journey (and you can see all the emails/SMSes) in one view.
What is your favorite aspect of this product?
Integration capabilities, easy to implement
What do you dislike most about this product?
Cost, we've had months where we've questioned if we could achieve similar results with another ESP.
What recommendations would you give to someone considering this product?
If you want something easy to use, and a lot of capabilities, and don't mind the cost, go for it. If not, there are better tools out there. Well not necessarily better, they can do more or less the same as what Klaviyo does but it's priced more economically.
Pros
- Fair
- Transparent
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Silvia D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Sep 2023
"Klaviyo – Partner, through thick and thin!"
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo allows us to use our maximum potential and create the workflow that our company requires. We can create email templates, test them, and send out for a response that is worth the shot. We can custom API for one-click integrations and that results in better output in less time.
What is your favorite aspect of this product?
With Klaviyo, opportunity comes to you. You can make the most robust and automated email and social media marketing campaigns. The results are given to you in the form of reports for better planning and launching. The follow ups on social media, emails, and follow up for orders is an additional perk here.
What do you dislike most about this product?
While Klaviyo serves its purpose with full potential, there are a few things that might irritate you in ways you won’t imagine. For example, the onboarding process takes lots of time and effort that leaves you drained and when the first impression is not that great you don’t like the platform, however, this is not the case.
What recommendations would you give to someone considering this product?
Klaviyo is widely used and known for its robust and beneficial features in the world of marketing and automation. The advanced tools help to lessen the hassle of work and focus more on creative ways to improve. Klaviyo can be used for all types of business but it is highly recommended for businesses using ecommerce.
Pros
- Reliable
- Trustworthy
- Inspires Innovation
- Caring
