What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Contact Database
Email Templates
A/B Testing
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Agnieszka K.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
Great email marketing tool for eCommerce
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability
What is your favorite aspect of this product?
ease of integration with Shopfy and WooCommerce
What do you dislike most about this product?
They have a li mited option of email template designs and limitations with custom design.
What recommendations would you give to someone considering this product?
Use the platform to its full potential, especially their segmentation functionality
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Respectful
Sivaraj S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Efficient tool with multiple features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo has multi channel features like Emails, SMS at an affordable price with best Spam compliance
What is your favorite aspect of this product?
It's built in campaign canvases and automations makes it a stand out tool with Spam compliance ensures a higher delivery rate
What do you dislike most about this product?
Nothing much as of now
What recommendations would you give to someone considering this product?
Small Businesses or Startups who are in need of an automation tool with an affordable cost can leverage it
Pros
- Saves Time
- Continually Improving Product
- Trustworthy
- Unique Features
Adriana (Adri) L.
- Role: Operations
- Industry: Apparel
- Involvement: Initial Implementation
Submitted Dec 2023
Great product and easy to use.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easy to segment and schedule multiple emails. It's very easy to go and edit campaigns as well as welcome and sale series. I appreciate the templates and the ability to make complicated and visually pretty emails or add something designed in Canva in one image.
What is your favorite aspect of this product?
Easy to use with a lot of options. Everything is laid out and simple to find, to make edits. I can design a campaign in minutes and send it to different segments. There are so many options available we are planning time to start implementing things in 2024 because they are available and the time spent creating and sending campaigns has been drastically reduced.
What do you dislike most about this product?
Every once in a while there is a glitch. If you make changes in the template they don't always translate to the mobile version. I once added several different logo sizes and deleted all but the one I wanted to use but all the logos were saved in the mobile version, which I didn't check before I sent the campaign. So now I double check but that has only happened once and is a very small problem.
What recommendations would you give to someone considering this product?
Watch the tutorials, they are helpful.
Pros
- Inspires Innovation
- Respectful
- Includes Product Enhancements
- Helps Innovate
