Klaviyo Customer Reviews 2026 | Email Marketing

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Klaviyo

Composite Score

8.4 /10

CX Score

8.7 /10

92 Reviews Write a Review

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

2 Top Rated Capabilities

3 Top Rated Features

2025

2 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

5% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Altruistic

Feature Ratings

Average 84

Campaign Management

Email Delivery

Segmentation

Mobile Optimized

SPAM Compliance

Auto-Responders

Basic Reporting and Analytics

Contact Database

A/B Testing

Email Templates

Content Authoring

Vendor Capability Ratings

Average 82

Quality of Features

Ease of Customization

Ease of Implementation

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.4

View Klaviyo in this category (opens in a new tab)

Customer Data Platform

Score 8.3

View Klaviyo in this category (opens in a new tab)

Klaviyo Reviews

Patrick L.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Amazing Easy Functional Marketing Tool.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Campaign management is very easy using Klaviyo.

What is your favorite aspect of this product?

Easy and profitable marketing Solution.

What do you dislike most about this product?

No issue for the Klaviyo to be reported.

What recommendations would you give to someone considering this product?

Klaviyo is a nice tool on email marketing, segmenting and even on optimization.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shannon D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Very Reliable Marketing Solution.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

The easy of any user to set Klaviyo is very big plus.

What is your favorite aspect of this product?

Klaviyo has the powerful and effective easy options.

What do you dislike most about this product?

nothing on Klaviyo to dislike or to complain on.

What recommendations would you give to someone considering this product?

Amazing easy platform and the features are easy set and get start working with the product.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gökhan C.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2021

Conversion rate lifted enormously

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Detailed customer journeys are easier.

What is your favorite aspect of this product?

Flexibility and variety of options. You say “let’s make a thorough e-mail marketing” klaviyo asks “how complex?”

What do you dislike most about this product?

I would like to get more showcases from them for further automation examples.

What recommendations would you give to someone considering this product?

I think you need to map your business' e-mail marketing automatin model in advance. But you can also use the default / must to have types of automations that Klaviyo has in place already. these are super handy for the start.

Pros

Performance Enhancing
Effective Service
Saves Time
Respectful

How We Deliver

Events

Klaviyo

What is Klaviyo?

Company Details

Need Assistance?

Awards & Recognition

Klaviyo Ratings

88 Likeliness to Recommend

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Patrick L.

Amazing Easy Functional Marketing Tool.

Likeliness to Recommend

Pros

Shannon D.

Very Reliable Marketing Solution.

Likeliness to Recommend

Pros

Gökhan C.

Conversion rate lifted enormously

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Campaign Management

Email Delivery

Segmentation

Mobile Optimized

SPAM Compliance

Auto-Responders

Basic Reporting and Analytics

Contact Database

A/B Testing

Email Templates

Content Authoring

Vendor Capability Ratings

Quality of Features

Ease of Customization

Ease of Implementation

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support