What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKlaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Mobile Optimized
Auto-Responders
SPAM Compliance
Basic Reporting and Analytics
A/B Testing
Contact Database
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Customization
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Shannon D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2021
Very Reliable Marketing Solution.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The easy of any user to set Klaviyo is very big plus.
What is your favorite aspect of this product?
Klaviyo has the powerful and effective easy options.
What do you dislike most about this product?
nothing on Klaviyo to dislike or to complain on.
What recommendations would you give to someone considering this product?
Amazing easy platform and the features are easy set and get start working with the product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gökhan C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2021
Conversion rate lifted enormously
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Detailed customer journeys are easier.
What is your favorite aspect of this product?
Flexibility and variety of options. You say “let’s make a thorough e-mail marketing” klaviyo asks “how complex?”
What do you dislike most about this product?
I would like to get more showcases from them for further automation examples.
What recommendations would you give to someone considering this product?
I think you need to map your business' e-mail marketing automatin model in advance. But you can also use the default / must to have types of automations that Klaviyo has in place already. these are super handy for the start.
Pros
- Performance Enhancing
- Effective Service
- Saves Time
- Respectful
Annie B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2021
Ideal platform for digital marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ability to generate automated tasks is simply great, it has a variety of functions that are used when doing marketing quickly and easily, it is more than impressive when it comes to managing our e-commerce queries, it also allows us to have a complete picture of the customer profile, also has a good scope of implementation, integrates very well with a wide variety of e-commerce platforms, also allows me to build my subscriber list and send emails to everyone in bulk.
What is your favorite aspect of this product?
It is one of the best dynamic automation based platforms of all email platforms, it is very easy to use and easy to understand, the sequenced email tool is very useful and has been very useful for getting discount and reminder emails I also love its dedication to big data and specialized systems experts to ensure a unique work experience, it has many functions in addition to a very clean interface, it is a great tool to create email flows and retain clients.
What do you dislike most about this product?
The price is really a bit expensive and the platform does not work with email drip campaigns, it also does not have an intelligence system to work with guided sales, there could also be more integrations or more complex metrics, I also do not like the customer service that offers this platform, it tends to be a bit slow at times.
What recommendations would you give to someone considering this product?
I recommend that you take a few days to learn how to handle it correctly, this software gives you a lot of important information that you can take advantage of and create an automated campaign.
Pros
- Helps Innovate
- Enables Productivity
- Efficient Service
- Saves Time
