What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
SPAM Compliance
Mobile Optimized
Basic Reporting and Analytics
Contact Database
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Ghanshyam T.
- Role: Information Technology
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Easy to automated your email templates
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easily to automate for spam blockers Minor bounce email rate Send email based on product and order conditions
What is your favorite aspect of this product?
Automated email based on conditions and flow Powerful reporting tools
What do you dislike most about this product?
Very difficult to make a flow for the user who has not much knowledge of the logic side
What recommendations would you give to someone considering this product?
If anyone needs to set automated emails based on logics and conditions of user flow then it is the best tool to implement on any website and apps
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sashah C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2021
Spam Compliance Ability is Helpful.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The email delivery notification functions keeps the user updated.
What is your favorite aspect of this product?
Klaviyo overall services quality can never be compared and the simplicity.
What do you dislike most about this product?
Klaviyo like any other tool is easy set and start working.
What recommendations would you give to someone considering this product?
Klaviyo features are accessible and simple to custom their functions for the great services quality production.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Grace W.
- Role: Human Resources
- Industry: Education
- Involvement: End User of Application
Submitted Mar 2021
Fantastic Features and Effortless to Use
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
One thing that makes Klaviyo is that it allows personalized marketing through data driven decision making process. In addition, all the many features works as expected.
What is your favorite aspect of this product?
My favorite aspect of Klaviyo is that it allows customization when it comes to marketing and this comes with great results. Also, Klaviyo comes with an attractive User Interface and understanding the many features is direct and easy
What do you dislike most about this product?
With its many features and capabilities when it comes to marketing, I can barely find a reason to complain.
What recommendations would you give to someone considering this product?
For people looking for a marketing tool, Klaviyo offers all the features you would wish for in a marketing software. We have used the tool for over two years and so far everything is great. I recommend this tool.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Effective Service
