Klaviyo Customer Reviews 2026 | Email Marketing

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Klaviyo

Composite Score

8.4 /10

CX Score

8.7 /10

87 Reviews Write a Review

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

3 Top Rated Features

2025

2 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

6% Neutral

93% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Altruistic

Feature Ratings

Average 85

Campaign Management

Email Delivery

Segmentation

Auto-Responders

SPAM Compliance

Mobile Optimized

Basic Reporting and Analytics

Contact Database

A/B Testing

Content Authoring

Email Templates

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Customization

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Also Featured in...

Marketing Automation - B2C

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Customer Data Platform

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Klaviyo Reviews

Myles K.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Enjoy Personalized Email Marketing With Klaviyo

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Unlike most email marketing software, Klaviyo offers personalized marketing which has a high rate of conversion. What's more is that Klaviyo is ideal for businesses of all sizes.

What is your favorite aspect of this product?

I like the simple UI The software personalizes email marketing and what's even better you do not have to pay more for this feature. The software also makes marketing automation easy

What do you dislike most about this product?

It has been a smooth experience using Klaviyo

What recommendations would you give to someone considering this product?

Klaviyo has all that a business needs when it comes to email marketing and marketing automation. I recommend it as it has worked for us.

Pros

Helps Innovate
Performance Enhancing
Inspires Innovation
Altruistic

Michael G.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The pre-built automation workflows and ease of use

What is your favorite aspect of this product?

How easy it is to get so many follow-up sequences live with the pre-built templates. Also, how easy it is to start testing and building out flows on top of the pre-built ones. You can really experiment to find optimal results.

What do you dislike most about this product?

Absolutely nothing.

What recommendations would you give to someone considering this product?

Go through all the content and learn email marketing, etc. to put as many segmented flows and follow-ups live as possible.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Daniel B.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Pricey, but worth it

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Segmentation and the ability to build out different lists of people

What is your favorite aspect of this product?

Love how personalized I can be when writing emails to customers

What do you dislike most about this product?

it's pretty costly for a small business

What recommendations would you give to someone considering this product?

Really learn how to use the product. There are a ton of great features that can help you maximize your email list

Pros

Reliable
Helps Innovate
Continually Improving Product
Performance Enhancing

Cons

Under Delivered
Less Friendly Negotiation

How We Deliver

Events

Klaviyo

What is Klaviyo?

Company Details

Need Assistance?

Awards & Recognition

Klaviyo Ratings

87 Likeliness to Recommend

1 Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Myles K.

Enjoy Personalized Email Marketing With Klaviyo

Likeliness to Recommend

Pros

Michael G.

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

Pros

Daniel B.

Pricey, but worth it

Likeliness to Recommend

Pros

Cons

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Schedule Your Call

1
Since last award

1
Since last award

Feature Ratings

Campaign Management

Email Delivery

Segmentation

Auto-Responders

SPAM Compliance

Mobile Optimized

Basic Reporting and Analytics

Contact Database

A/B Testing

Content Authoring

Email Templates

Vendor Capability Ratings

Quality of Features

Ease of Customization

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Vendor Support