What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Alex G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Best Email Marketing Software - Affordable Too
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
With Klaviyo, it's all about personalized marketing. What makes it unique is that it offers great features and is very capable yet comes at an affordable cost. This therefore means all businesses can afford it.
What is your favorite aspect of this product?
Klaviyo is highly affordable and ideal for businesses of all sizes. The software personalizes marketing which leads to high conversations and increased leads. The software is easy to customize Makes tracking email marketing success easy.
What do you dislike most about this product?
While it's affordable and very capable, it is not easy to use. Requires lot's of training to effectively use it.
What recommendations would you give to someone considering this product?
Klaviyo is an email marketing software that is resourceful, easy to customize, and very affordable. With it's capabilities, it's probably the best in the market and I recommend it.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Mira B.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Feb 2022
Software is glitchy and there is little support.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.
What is your favorite aspect of this product?
Fairly easy to execute and interpret results of split tests.
What do you dislike most about this product?
Glitches that excluded paying customers from receiving emails.
What recommendations would you give to someone considering this product?
We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Efficient Service
Michael G.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to use and phenomenal pre-built automations
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The pre-built automation workflows and ease of use
What is your favorite aspect of this product?
How easy it is to get so many follow-up sequences live with the pre-built templates. Also, how easy it is to start testing and building out flows on top of the pre-built ones. You can really experiment to find optimal results.
What do you dislike most about this product?
Absolutely nothing.
What recommendations would you give to someone considering this product?
Go through all the content and learn email marketing, etc. to put as many segmented flows and follow-ups live as possible.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
