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Klaviyo

Klaviyo

Composite Score
8.4 /10
CX Score
8.7 /10
Klaviyo
8.4 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Altruistic

Feature Ratings

Average 85

Campaign Management

88

Email Delivery

87

Segmentation

86

Auto-Responders

85

SPAM Compliance

85

Mobile Optimized

84

Basic Reporting and Analytics

84

Contact Database

84

A/B Testing

83

Content Authoring

82

Email Templates

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Customization

86

Business Value Created

84

Ease of Implementation

84

Ease of Data Integration

83

Availability and Quality of Training

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Usability and Intuitiveness

80

Vendor Support

78

Klaviyo Reviews

Niya L.

  • Role: Industry Specific Role
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Klaviyo, a data-proven marketing platform.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

I have seen many benefits of using this software apart from being the best SMS and email software. It gives an option of merging the phone-only and email-only profiles that belongs to one customer. The performance dashboard Klaviyo offers helps focus on the insights of business.

What is your favorite aspect of this product?

I have seen many marketing software but very few give an option of marketing the business by incorporating SMS. It helps in keeping all the customers on the board which lets the owner know about customer loyalty. Klaviyo allows a great integration with other Shopify apps.

What do you dislike most about this product?

At times I feel like the new email editor this software has introduced is very slow and I mostly prefer using the older version. In some areas, Klaviyo is not very user-friendly. It takes a lot of time to learn this software. When you have to improve the subscription levels you have to pay quite a lot of money.

What recommendations would you give to someone considering this product?

When it comes to recommending marketing software that works perfectly on the phone as well, Klaviyo is what I recommend after using it for my business. From customer profiles to campaigns and different templates, Klaviyo has it all at one place.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Respectful
  • Altruistic

Alana P.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Klaviyo Amazing tool for email campaigns.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Utilizing Klaviyo permitted us to set up such countless different robotized emails and excursions for our customers, that we have invested undeniably less energy in manual mass focusing on emails. Furthermore, those got awful open rates and deliverability. Effortlessly utilizing triggered emails and portions, our open rates are incredible as is the deliverability.

What is your favorite aspect of this product?

Klaviyo is simple to utilize - the platform connection point is like other email marketing platforms so there's little boot-up time as far as sorting out some way to utilize Klaviyo on the off chance that you're bouncing on from another email marketing platform. I likewise like utilizing their streams apparatus to make email ventures. They have a ton of pre-constructed email templates you can use for your missions and email assemble outs too.

What do you dislike most about this product?

Given the number of abilities, it's intelligent that Klaviyo is more earnestly to utilize and comprehend than other less complex devices. It's not natural for somebody who was utilizing less integral assets, such as MailChimp and Omnisend, and can be confounding and a piece disappointing while you attempt to learn everything once more.

What recommendations would you give to someone considering this product?

We use Klaviyo for email marketing. It helps drive client maintenance and positively assists keep our clients acquainted with our image. Here we can offer our unwavering fans discounts, updates on new releases, and any remaining sorts of cool stuff! They are a quickly developing and effective organization which is as it should be. We intend to stay with them while we scale too.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation

Hassan S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Best platform for Email Marketing

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

A platform that helps you with all walk of your social media marketing and management of sales as well as other relate departments. It comes with all of basic needs and requirements of marketing as well as with ultra-modern and advanced techniques.

What is your favorite aspect of this product?

With klaviyo, you can manage your emailing management to social media campaign management to customers’ engagement and editable templates to perfectly synchronized integrations with other platforms as well is such a huge benefit. If you think you are missing out on something you will not with this one on board.

What do you dislike most about this product?

There are a few times when it gets stuck and gives error. There are apparently no valid reason why this happens and how it gets resolved. But, the thing is it doesn’t happen very often so it doesn’t bother us a lot.

What recommendations would you give to someone considering this product?

This is highly recommended to people who are looking for a solution for their company that is efficient, not too costly and will be great in performance overall. We are in such a relief since the day we started using it and the performance is something that actually shows its positive affect on company’s performance overall.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Respectful

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