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Klaviyo Logo
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Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

89

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Contact Database

84

Sales Intelligence & Conversion Rates

84

Content Authoring

84

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Alana P.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Klaviyo Amazing tool for email campaigns.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Utilizing Klaviyo permitted us to set up such countless different robotized emails and excursions for our customers, that we have invested undeniably less energy in manual mass focusing on emails. Furthermore, those got awful open rates and deliverability. Effortlessly utilizing triggered emails and portions, our open rates are incredible as is the deliverability.

What is your favorite aspect of this product?

Klaviyo is simple to utilize - the platform connection point is like other email marketing platforms so there's little boot-up time as far as sorting out some way to utilize Klaviyo on the off chance that you're bouncing on from another email marketing platform. I likewise like utilizing their streams apparatus to make email ventures. They have a ton of pre-constructed email templates you can use for your missions and email assemble outs too.

What do you dislike most about this product?

Given the number of abilities, it's intelligent that Klaviyo is more earnestly to utilize and comprehend than other less complex devices. It's not natural for somebody who was utilizing less integral assets, such as MailChimp and Omnisend, and can be confounding and a piece disappointing while you attempt to learn everything once more.

What recommendations would you give to someone considering this product?

We use Klaviyo for email marketing. It helps drive client maintenance and positively assists keep our clients acquainted with our image. Here we can offer our unwavering fans discounts, updates on new releases, and any remaining sorts of cool stuff! They are a quickly developing and effective organization which is as it should be. We intend to stay with them while we scale too.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation

Hassan S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Best platform for Email Marketing

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

A platform that helps you with all walk of your social media marketing and management of sales as well as other relate departments. It comes with all of basic needs and requirements of marketing as well as with ultra-modern and advanced techniques.

What is your favorite aspect of this product?

With klaviyo, you can manage your emailing management to social media campaign management to customers’ engagement and editable templates to perfectly synchronized integrations with other platforms as well is such a huge benefit. If you think you are missing out on something you will not with this one on board.

What do you dislike most about this product?

There are a few times when it gets stuck and gives error. There are apparently no valid reason why this happens and how it gets resolved. But, the thing is it doesn’t happen very often so it doesn’t bother us a lot.

What recommendations would you give to someone considering this product?

This is highly recommended to people who are looking for a solution for their company that is efficient, not too costly and will be great in performance overall. We are in such a relief since the day we started using it and the performance is something that actually shows its positive affect on company’s performance overall.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Respectful

Charlotte Russell D.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Klaviyo helps with shooting emails like a pro

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo is one of the greatest platforms that helps you with all kind of email, text messages and notification marketing across all your marketing platforms. Our company is an established company for years now and no matter how advanced everything gets, we still believe in marketing and communication with our customers as well as business partners through emails, and for broad marketing of campaigns we use messages and push notifications.

What is your favorite aspect of this product?

Klaviyo is our business’ communication bridge since many years. It’s good and reliable. The security is uptight. There are lots of templates which are easily customizable and we can get all these good and advanced features to facilitate our needs in such a low budget. Klaviyo helps in creating creative emails alongside messages and the cost is very cheap.

What do you dislike most about this product?

Kalviyo is best known for email marketing and we all loved that it has lots of options to choose from and it really helped us in creating some really unique content ideas but there is lots and lots of room for improvement here. If the templates and their customization can be more user-friendly it will get the job done in less time.

What recommendations would you give to someone considering this product?

Klaviyo is a great platform if you are looking for help in email marketing and relative field. You can create content here as per your liking, it does support more than 5 languages and you can have all good and advanced features like in a few bucks, so don’t hesitate and give it a try.

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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