What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
SPAM Compliance
Mobile Optimized
Basic Reporting and Analytics
Contact Database
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Alizza S.
- Role: Human Resources
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
Klavio has amazing options to capture customers.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Multiple customizations and everything underneath one platform. I previously had to employee an agency that was doing cart abandonment browse abandonment emails, build spinwheel and timer campaigns etcetera currently I can do everything from Klaviyo itself by adding the several apps. It’ super simple and convenient. All you would like to do is understand the flows and accordingly make it happen!
What is your favorite aspect of this product?
The best factor regarding Klaviyo is that the User expertise and the way it’s super straightforward to use even for a first time user. You’ll simply navigate at intervals the tool and figure out wherever you can notice/create client information lists (lists), how one can produce a brand new campaign, and where one can find the reports. Moreover, Klaivyo has its own resources additionally so you can easily check it out and learn the tool.
What do you dislike most about this product?
The cost is quite high-priced and also the client service is very slow. It’s still a great value and an enormous part of our promoting strategy. They also provide a “showcase” that has nice-looking email templates to use as inspiration for designing, however, you can not use them, simply view them.
What recommendations would you give to someone considering this product?
Better than different email marketing platforms I’ve utilized in the past – straightforward to use, nice interface, clear reportage of metrics, and also the template builder tool is nice.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Saves Time
Baraka G.
- Role: Industry Specific Role
- Industry: Finance
- Involvement: End User of Application
Submitted May 2022
Fantastic Email Marketing Features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo offers great email marketing features and is also great in marketing automation
What is your favorite aspect of this product?
I like that Klaviyo is more than ab email marketing software It's easy to use Handles different aspects of marketing
What do you dislike most about this product?
Everything has worked with Klaviyo
What recommendations would you give to someone considering this product?
For business email marketing, I recommend Klaviyo. It's affordable and comes with powerful marketing features too.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Cannon C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted May 2022
Great, Intuitive Product
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Having audiences and email flows/automation all in one
What is your favorite aspect of this product?
Audience capabilities and segmentation
What do you dislike most about this product?
Flows are not as robust as other platforms
What recommendations would you give to someone considering this product?
Use the audience segments to advertise across Facebook, Google, etc.
Pros
- Reliable
- Acts with Integrity
- Client's Interest First
- Friendly Negotiation
