What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
SPAM Compliance
Mobile Optimized
Basic Reporting and Analytics
Contact Database
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Mike O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Klaviyo is the best software.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo offers very nice live sessions on their web site to walk you thru anything you may need help on, but even the platform itself lays out analytics and useful tips. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is continually adding new helpful options with benchmarks, analytics, design, etcetera and their support team is usually there to help!
What is your favorite aspect of this product?
Klaviyo does an excellent job of integrating email + sms along for email flows. We’ve seen a rise in sales for our shoppers since being able to automatize flows with a combination of the two. I additionally love all of the segmentation choices for the list. Any segment you’ll be able to dream up is possible to form in Klaviyo!
What do you dislike most about this product?
Sometimes there’s the occasional glitch, that makes me lose my progress in an email model or lose information for the analytics. It is frustrating to start out over or be missing bits and pieces. With SMS, it can be difficult to decipher the desired elements to SMS are, and there is continually the worry that you’re doing something wrong – particularly for us as we’ve each US-based lists and UK/rest of world.
What recommendations would you give to someone considering this product?
If you’re searching for an eCommerce email marketing platform that will integrate tightly with your store thus you can dynamically pull products into your emails and produce automatic flows that embody email and SMS this is often the platform for you. On prime of that Klaviyo has the simplest email segmentation choices I’ve ever seen from an eCommerce platform.
Pros
- Helps Innovate
- Unique Features
- Caring
- Generous Negotitation
Sara N.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Easy-to-use software after a bit of training.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Even though I’m new to using Klaviyo, I can see that they thought everything through to differing kinds of traffic and email sequences. One feature I do like is the graph it offers you to create once somebody opts into an email sequence and where they will go if they get or trigger another trigger. They even have an SMS feature similarly that I set up on using soon. Conjointly permitting you to use the service free till you get a definite quantity of subscribers is a plus and a giant help.
What is your favorite aspect of this product?
There are many things i like concerning Klaviyo. From the benefit of use to the great ways in which you’ll be able to created segments and triggers for your email campaigns. Most simpler than just blasting an email to your entire list. Whereas more expensive than others like MailChimp. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is constantly adding new useful options with benchmarks, analytics, design, and so on and their support team is usually there to help!
What do you dislike most about this product?
It can be a touch difficult to learn all the features. Most of it’ll come with experience. I feel their helpline is merely email base but usually do get contacted among twenty four hours. There has additionally been one issue that I have come up once putting emails on “smart send.” Once testing, it ne’er sent out the e-mails till I took off the smart send feature. Also, once you raise that it takes one min to send the email and type the trigger, it takes a further 2-3 min.
What recommendations would you give to someone considering this product?
They have a great deal of various choices to utilize your email lists, which is great, however, it’s going to take some time to learn how it all works. Expect to require some time to learn it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Cons
- Less Generous
Hezekiah G.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
Great Features at a Good Cost
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
For email marketing and marketing automation, Klaviyo is a top leader and offers some of the best industry features
What is your favorite aspect of this product?
First, Klaviyo is Affordable Secondly, it's multi-purpose Thirdly using it is easy
What do you dislike most about this product?
A very effective email marketing solution no problems
What recommendations would you give to someone considering this product?
I recommend Klaviyo for email marketing and also for business marketing automation
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
