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Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

89

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Contact Database

84

Sales Intelligence & Conversion Rates

84

Content Authoring

84

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Sara N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Easy-to-use software after a bit of training.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Even though I’m new to using Klaviyo, I can see that they thought everything through to differing kinds of traffic and email sequences. One feature I do like is the graph it offers you to create once somebody opts into an email sequence and where they will go if they get or trigger another trigger. They even have an SMS feature similarly that I set up on using soon. Conjointly permitting you to use the service free till you get a definite quantity of subscribers is a plus and a giant help.

What is your favorite aspect of this product?

There are many things i like concerning Klaviyo. From the benefit of use to the great ways in which you’ll be able to created segments and triggers for your email campaigns. Most simpler than just blasting an email to your entire list. Whereas more expensive than others like MailChimp. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is constantly adding new useful options with benchmarks, analytics, design, and so on and their support team is usually there to help!

What do you dislike most about this product?

It can be a touch difficult to learn all the features. Most of it’ll come with experience. I feel their helpline is merely email base but usually do get contacted among twenty four hours. There has additionally been one issue that I have come up once putting emails on “smart send.” Once testing, it ne’er sent out the e-mails till I took off the smart send feature. Also, once you raise that it takes one min to send the email and type the trigger, it takes a further 2-3 min.

What recommendations would you give to someone considering this product?

They have a great deal of various choices to utilize your email lists, which is great, however, it’s going to take some time to learn how it all works. Expect to require some time to learn it.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Cons

  • Less Generous

Hezekiah G.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great Features at a Good Cost

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

For email marketing and marketing automation, Klaviyo is a top leader and offers some of the best industry features

What is your favorite aspect of this product?

First, Klaviyo is Affordable Secondly, it's multi-purpose Thirdly using it is easy

What do you dislike most about this product?

A very effective email marketing solution no problems

What recommendations would you give to someone considering this product?

I recommend Klaviyo for email marketing and also for business marketing automation

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Alizza S.

  • Role: Human Resources
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Klavio has amazing options to capture customers.

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

Multiple customizations and everything underneath one platform. I previously had to employee an agency that was doing cart abandonment browse abandonment emails, build spinwheel and timer campaigns etcetera currently I can do everything from Klaviyo itself by adding the several apps. It’ super simple and convenient. All you would like to do is understand the flows and accordingly make it happen!

What is your favorite aspect of this product?

The best factor regarding Klaviyo is that the User expertise and the way it’s super straightforward to use even for a first time user. You’ll simply navigate at intervals the tool and figure out wherever you can notice/create client information lists (lists), how one can produce a brand new campaign, and where one can find the reports. Moreover, Klaivyo has its own resources additionally so you can easily check it out and learn the tool.

What do you dislike most about this product?

The cost is quite high-priced and also the client service is very slow. It’s still a great value and an enormous part of our promoting strategy. They also provide a “showcase” that has nice-looking email templates to use as inspiration for designing, however, you can not use them, simply view them.

What recommendations would you give to someone considering this product?

Better than different email marketing platforms I’ve utilized in the past – straightforward to use, nice interface, clear reportage of metrics, and also the template builder tool is nice.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Saves Time

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