What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
SPAM Compliance
Mobile Optimized
Basic Reporting and Analytics
Contact Database
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Business Value Created
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Lucy S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jul 2022
Klaviyo is a very helpful application.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Multiple customizations and everything underneath one platform. I previously had to rent an agency that was doing cart abandonment browse abandonment emails, build spinwheel and timer campaigns, and so on now I can do everything from Klaviyo itself by adding the various apps. It’s super simple and convenient. All you wish to try and do is perceive the flows and accordingly build it happen!
What is your favorite aspect of this product?
Klaviyo has glorious integration with Shopify, arguably the best within the industry. I represent an agency, we’ve partnered with Klaviyo to supply this solution to our purchasers and we couldn’t ask for additional in terms of the solution and the journey they provide to merchants and our internal team. The platform can be as complicated or as simple as merchant needs dictate, which is nice as we work with brands through numerous stages of growth. Having the data that the solution is scalable as they grow provides merchants peace of mind.
What do you dislike most about this product?
I feel that Klaviyo could be an ‘intimidating’ selection for those merchants that have notably basic needs for emails. If you’re sometimes sending campaigns and aren’t fascinated by automation, building profiles, and making the information work – it’s unlikely you’ll see worth from this product.
What recommendations would you give to someone considering this product?
Klaviyo is one of the simplest DIY tools for taking care of your email marketing. As mentioned – most stuff you need for emails – cart recovery browse recovery welcome emails newsletters, and so on all are being lined here. All you wish to do is about them up, make the ‘flows’ correct, then it’ll do the rest. It’s reasonable even if you’re a little business, and it’s a reputed secured software. Select it!
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Marissa I.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jul 2022
"Excellent for both big and small enterprises"
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
I like this program above others for its low cost and also for its integration with shopify
What is your favorite aspect of this product?
You can rely on Klaviyo for your email marketing. It excels at what it does because it is the greatest. If, like us, you believe that email marketing is a critical component of your overall marketing strategy, then Klaviyo is the solution for you. Every step of your email marketing journey is made easier by this software, and the results are clear to see.
What do you dislike most about this product?
As they said in the beginning, I am unable to find any benefit from their services. After you've entered the building, there's no aid to be had. The first few times we attempted to use it, we had a lot of troubles and it took us a long time to get a response from the company. If you're a total newcomer to this platform, this is a major problem. Keep an eye on the cost. You don't matter how much money you have, no matter how large or successful your business is. If you believe you'll be able to receive their services for a low price, you're incorrect.
What recommendations would you give to someone considering this product?
The function of money is critical. If you look at the larger picture, the cost of this platform is justified in the long run. As a result of paying for high-quality services, businesses may better pass on their knowledge to future generations and attract new customers. So go for it and don't think twice about it.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Inspires Innovation
Oumarou S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Very good tool
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It’s more efficient, intuitive and easy to use
What is your favorite aspect of this product?
The ease of use and the performance
What do you dislike most about this product?
Pricing and customer support
What recommendations would you give to someone considering this product?
It with the money
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy