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Klaviyo

Klaviyo

Composite Score
8.4 /10
CX Score
8.7 /10
Klaviyo
8.4 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Altruistic

Feature Ratings

Average 85

Campaign Management

88

Email Delivery

87

Segmentation

86

Auto-Responders

85

SPAM Compliance

85

Mobile Optimized

84

Basic Reporting and Analytics

84

Contact Database

84

A/B Testing

83

Content Authoring

82

Email Templates

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Customization

86

Business Value Created

84

Ease of Implementation

84

Ease of Data Integration

83

Availability and Quality of Training

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Usability and Intuitiveness

80

Vendor Support

78

Klaviyo Reviews

Lucy S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Klaviyo is a very helpful application.

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

Multiple customizations and everything underneath one platform. I previously had to rent an agency that was doing cart abandonment browse abandonment emails, build spinwheel and timer campaigns, and so on now I can do everything from Klaviyo itself by adding the various apps. It’s super simple and convenient. All you wish to try and do is perceive the flows and accordingly build it happen!

What is your favorite aspect of this product?

Klaviyo has glorious integration with Shopify, arguably the best within the industry. I represent an agency, we’ve partnered with Klaviyo to supply this solution to our purchasers and we couldn’t ask for additional in terms of the solution and the journey they provide to merchants and our internal team. The platform can be as complicated or as simple as merchant needs dictate, which is nice as we work with brands through numerous stages of growth. Having the data that the solution is scalable as they grow provides merchants peace of mind.

What do you dislike most about this product?

I feel that Klaviyo could be an ‘intimidating’ selection for those merchants that have notably basic needs for emails. If you’re sometimes sending campaigns and aren’t fascinated by automation, building profiles, and making the information work – it’s unlikely you’ll see worth from this product.

What recommendations would you give to someone considering this product?

Klaviyo is one of the simplest DIY tools for taking care of your email marketing. As mentioned – most stuff you need for emails – cart recovery browse recovery welcome emails newsletters, and so on all are being lined here. All you wish to do is about them up, make the ‘flows’ correct, then it’ll do the rest. It’s reasonable even if you’re a little business, and it’s a reputed secured software. Select it!

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

Marissa I.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Excellent for both big and small enterprises"

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

I like this program above others for its low cost and also for its integration with shopify

What is your favorite aspect of this product?

You can rely on Klaviyo for your email marketing. It excels at what it does because it is the greatest. If, like us, you believe that email marketing is a critical component of your overall marketing strategy, then Klaviyo is the solution for you. Every step of your email marketing journey is made easier by this software, and the results are clear to see.

What do you dislike most about this product?

As they said in the beginning, I am unable to find any benefit from their services. After you've entered the building, there's no aid to be had. The first few times we attempted to use it, we had a lot of troubles and it took us a long time to get a response from the company. If you're a total newcomer to this platform, this is a major problem. Keep an eye on the cost. You don't matter how much money you have, no matter how large or successful your business is. If you believe you'll be able to receive their services for a low price, you're incorrect.

What recommendations would you give to someone considering this product?

The function of money is critical. If you look at the larger picture, the cost of this platform is justified in the long run. As a result of paying for high-quality services, businesses may better pass on their knowledge to future generations and attract new customers. So go for it and don't think twice about it.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Oumarou S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Very good tool

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

It’s more efficient, intuitive and easy to use

What is your favorite aspect of this product?

The ease of use and the performance

What do you dislike most about this product?

Pricing and customer support

What recommendations would you give to someone considering this product?

It with the money

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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