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Klaviyo

Klaviyo

Composite Score
8.4 /10
CX Score
8.7 /10
Klaviyo
8.4 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Altruistic

Feature Ratings

Average 85

Campaign Management

88

Email Delivery

87

Segmentation

86

Auto-Responders

85

SPAM Compliance

85

Mobile Optimized

84

Basic Reporting and Analytics

84

Contact Database

84

A/B Testing

83

Content Authoring

82

Email Templates

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Customization

86

Business Value Created

84

Ease of Implementation

84

Ease of Data Integration

83

Availability and Quality of Training

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Usability and Intuitiveness

80

Vendor Support

78

Klaviyo Reviews

Tracy M.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

The best email UX out there

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The Klaviyo UX can't be beat. From flows to segmentations, it allows the easiest top-level views along with very simple use/implementation.

What is your favorite aspect of this product?

Ease of use and integration with so many platforms

What do you dislike most about this product?

There is a lot of "pre-work" done on Klaviyo's part for the flows, but they can still be confusing until you are very well versed in building them out.

What recommendations would you give to someone considering this product?

Put in the time to set it up initially vs. building it out gradually over time

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Sarah M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Klaviyo is extraordinary email marketing software.

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

The essence of marketing is that individuals purchase what they see. The Klaviyo platform allowed us to segment our client information supported some common behaviors and email them using templates to stay engaged. As a result, psychologically, we are ready to perpetually remind users concerning our products. Moreover, the software system needs no coding to perform any further functions.

What is your favorite aspect of this product?

Klaviyo is your email promoting partner. It’s best at what it does. If your company, rather like ours, considers email marketing as an enormous marketing tool (which is so true) then Klaviyo is what you need. It helps you in each step of your email marketing journey and the results are obvious.

What do you dislike most about this product?

The one issue that I don’t like is that they modified their email creation function and it’s unable to integrate with previous style templates. This makes it confusing to have to recreate templates.

What recommendations would you give to someone considering this product?

Klaviyo is super straightforward to use – the platform interface is similar to alternative email promoting platforms therefore there’ is very little boot-up time in terms of working out how to use Klaviyo if you’re using it from other different email automation platforms. I conjointly like victimization their flows tool to form email journeys. They need plenty of pre-built email templates you’ll be able to use for your campaigns and email build-outs as well. Recommended.

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Altruistic

Martin D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Klaviyo is our email campaigns partner!

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

Klaviyo's connection with Shopify is among the finest in the business. I work for a company, and we've worked with Klaviyo to give this service to our customers. We cannot be happier with the product and the experience they provide to retailers and our corporate staff. The system can be as complicated or as basic as retailer needs demand, which is ideal because we deal with companies at all phases of development. Knowing that the product is expandable as they develop provides retailers with peace of mind.

What is your favorite aspect of this product?

Klaviyo assists with campaign creation, management, and autoresponders. The software is strong and adaptable with all modern improvements required in today's environment. It assists you in obtaining that degree of advancement which is constantly higher. Klaviyo's efficiency and simplicity of use appeal to me. It simplifies the process of designing email streams and campaigns. We've had fantastic success utilizing Klaviyo for the whole of our incoming emails from clients. Klaviyo is where we introduce collections drops, new goods, and corporate updates. We've also experienced amazing outcomes from the greeting series we developed.

What do you dislike most about this product?

As they state at the outset, I don't perceive any assistance. We battled a great when we first began using it; anytime we had problems and attempted to contact them, it took far too long for support to come. If you are completely new to this system, this is a major concern. Keep an eye out for the price. No difference in how affluent, large, little, or great your firm is. It is a vital issue to consider, and if you believe you can receive their solutions for a low price, you are mistaken.

What recommendations would you give to someone considering this product?

Money is quite important. Without a question, this software is pricey, but when you consider the overall view, everything is worth the expense. You spend for exceptional services, which aids in generational leadership and customer acquisition, which may be the primary aim of any business. So, go for it without hesitation.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service

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