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Insightly CRM Logo
Insightly CRM Logo
Insightly , Inc.

Insightly CRM

Composite Score
7.6 /10
CX Score
7.7 /10
Category
Insightly CRM
7.6 /10

What is Insightly CRM?

Scale your business with the powerful and affordable CRM built for fast-growing companies like yours. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

Company Details


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Awards & Recognition

Insightly CRM won the following awards in the Customer Relationship Management - Small Business category

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Insightly CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Insightly CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

91 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Insightly CRM?

3% Negative
1% Neutral
96% Positive

Pros

  • Fair
  • Friendly Negotiation
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Sales Management

87

Activity and Workflow Management

86

Account and Contact Management

85

Collaboration

85

Analytics and Reporting

85

Marketing Management

84

Lead Management

84

Customer Service Management

83

Mobile

82

Quote Contract and Proposal

81

Telephony and Call Center Management

79

Vendor Capability Ratings

Average 83

Ease of Data Integration

87

Breadth of Features

86

Ease of Customization

86

Ease of IT Administration

86

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

82

Ease of Implementation

82

Usability and Intuitiveness

81

Availability and Quality of Training

79

Vendor Support

79

Insightly CRM Reviews

Manish V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2026

Practical CRM for Growing Teams

Likeliness to Recommend

8 /10

What differentiates Insightly CRM from other similar products?

What makes Insightly unique is the way it integrates both CRM and project management functions into one system. While most CRMs are limited in function and help people manage only lead generation and sales, Insightly allows companies to manage the whole customer lifecycle, from capturing leads, selling the product, executing projects, to providing customer support, all through one software application. Insightly ensures that all information related to customers, tasks, email communications, projects, and workflow remains in one centralized location, has customizable and automated options available without requiring technical knowledge.

What is your favorite aspect of this product?

The thing I like most about the Insightly CRM software is that it allows for sales as well as project management under the same roof. Once the sale is made, it can become a project within the software without needing to shift data from other tools. It allows for saving of time and effort along with proper management of customer data. As a product manager, the thing I find best about Insightly CRM is its transparency in terms of customer relationships and projects.

What do you dislike most about this product?

The thing that I find most disappointing about the Insightly CRM software is that, as the company expands and its business processes become more sophisticated, it becomes difficult to use some of the higher-level functions and customization options that would normally be available with larger CRM packages.

What recommendations would you give to someone considering this product?

Insightly CRM would be my recommendation for those seeking an easy solution for managing customer relations and projects on the same platform. When selecting Insightly CRM, it is essential to evaluate whether its features for reporting, automation, and customization will suit your needs in the long run rather than in the short run. The CRM solution suits best the needs of small and medium-size teams who prefer simplicity; otherwise, organizations should compare it with other software first.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Efficient Service

Vicente C.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2025

A Must Have Tool for Your Business

Likeliness to Recommend

9 /10

What differentiates Insightly CRM from other similar products?

Where Insightly really stands out from the competition on the market is in its integration of project management. You can not only follow clients and contacts, but you will also be able to control tasks and projects in the same application. This integration has become more efficient in my team because it reduced the need to use multiple tools for different purposes.

What is your favorite aspect of this product?

Among the things that I enjoy most about Insightly is the fact that there is a robust reporting database. Having the ability to produce detailed sales performance, marketing effectiveness, and customer satisfaction reports on an actual data has also enabled me to make well-informed decisions. This is surely one of the greatest benefits in our world where information is the key to success.

What do you dislike most about this product?

However, just like any other software, the current software has room for improvement. Sometimes, integration with other applications can be quite confusing. I sometimes have faced the problem of data synchronization with the tools I use regularly, which is not a very pleasant problem. However, in most of the instances, I have found that technical support has been efficient in addressing my concerns.

What recommendations would you give to someone considering this product?

Although it has some minor shortcomings, I recommend Insightly CRM very highly. Its simplicity of use, a blend of functionalities and ease of customization form powerful arguments for adopting this tool. Besides, its tendency to work on project management can be a significant contribution for many companies, wishing to streamline their operations.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Justin G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Perfect for busy sales manager and client outreach

Likeliness to Recommend

8 /10

What differentiates Insightly CRM from other similar products?

Insightly has been helpful in helping us market to and manage our database of prospective students. Because using Insightly, we are now able to advertise to a larger pool of qualified individuals than ever before and to conduct our recruitment efforts more efficiently than ever. Thanks to Insightly, we've been able to network with current staff members to get in touch with prospective students and teachers.

What is your favorite aspect of this product?

For companies with a more conventional approach to sales, Insightly can be an invaluable marketing tool. It was probably too polished for our needs in an industry that relies so heavily on personal interaction to have been designed for a college admissions office. Although our institution has over 50 workers, only 7 used Insightly because of its narrow focus on admissions and marketing. However, Insightly would be highly valuable in a larger organization.

What do you dislike most about this product?

Strategic scheduling of follow-up emails allows for the seamless integration of feedback from several sources. The ability to receive confirmation that an email has been sent, regardless of who actually sent it.

What recommendations would you give to someone considering this product?

Since Insightly helped us to personalize messages and plan mailings without the participation of each staff member, we were able to spend less effort on outreach overall. Since the messages were tailored to each individual and distributed at irregular times, no one would suspect that they were pre-recorded.

Pros

  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product
  • Reliable

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