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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Karan N.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

HubSpot - A unified marketing platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub provides complete access to different digital channels under one platform which allows us to get rid of other digital platforms.

What is your favorite aspect of this product?

The pre-build templates provided allow me to easily create, beautiful professional emails. I can easily track submissions with the forms and the templates provided for landing pages as well.

What do you dislike most about this product?

HubSpot charges by the number of contacts in the system, it can become expensive and a little limiting.

What recommendations would you give to someone considering this product?

HubSpot is well suited for companies looking to move leads through the sales pipeline. The comprehensive information provided by HubSpot campaigns, including a form, email, and social media, allow marketers to better nurture leads. It may be less suitable for those without robust marketing programs and initiatives.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Effective Service

Rishabh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Great beginner's platform for Marketing Automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

- Beautiful built-in Email templates providing me to easily create, beautiful professional emails. - Easy navigation - Easy to setup workflow management with great and user-friendly UI - Auto Tracking on CTAs - Easy Website builder to modify web pages and landing pages - Contact views to incorporate contact activity

What is your favorite aspect of this product?

Creating conversion paths in HubSpot is simple because there are templates available, you can customize and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!

What do you dislike most about this product?

- Grid System for Web designing part - CRM is not extensive and has limited functionality as compared to others in the market - Keyword suggestion is good for short-tail keywords - Good integration with other products but have to select via middleware

What recommendations would you give to someone considering this product?

It is a very great platform for someone stepping into Email Marketing & Marketing automation world. If there are complex needs then evaluate other platforms, otherwise, it is easy to use with a wide range of features and can be a turning point in an organization if done the right way.

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Haradhan D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2021

HubSpot is best marketing system as per me

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is so user-friendly. I have never used anything like it,s very easy to use. For marketing purposes, the ability to properly attribute the source and quality of leads and follow them through the sales cycle. Hubspot helps us know what marketing activities are actually leading to closed deals. We also use their email builder and social media tools to automate these processes. All those things differentiate HubSpot from another similar marketing tool.

What is your favorite aspect of this product?

What I love about using Hubspot is that I get to create nurturing funnels that are automated. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps us save a lot of time and focus on my other tasks.

What do you dislike most about this product?

Sometimes I feel like pieces of the system are somewhat disconnected and it's not always easy to get a snapshot of your data, cross-reference between data points, and drill down into information. Though I still think the Social feature needs some improvements since it doesn't allow some programs and publish Instagram stories (help us, @Instagram!). Just this small problem fetching with HubSpot.

What recommendations would you give to someone considering this product?

HubSpot is easy to use, and the content they create to help businesses and entrepreneurs is excellent. It is a tool that I recommend 100% since it has all the information integrated into one place. So I always recommended HubSpot to all.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

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