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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Effective Service
  • Respectful
  • Transparent

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

86

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

88

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

86

Ease of Data Integration

86

Usability and Intuitiveness

85

Ease of Customization

85

Ease of IT Administration

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

James W.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Hubspot made marketing processes more effective.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot marketing hub comes with a large library of integrations. I have found this very helpful in my daily work as integrating Hubspot with other marketing softwares used in my workplace, has helped to unify important work processes. As a result of our integrating Hubspot with other software products and tools, we are successfully bringing data from tools like Google ads, Calendly, Typeform, Facebook ads and others into Hubspot. This is vital for centralizing data generated from customer interactions across different marketing channels into a single location. Thereby enhancing overall marketing planning and execution workflow.

What is your favorite aspect of this product?

Ability to automate specific marketing tasks and access to critical marketing data for effective data backed decision making, is my favorite part of this software program. We have achieved the aforementioned primarily by taking advantage of Hubspots AI ( artificial intelligence ) marketing toolsets. Deploying Hubspots AI marketing provisions, saves us work time and is making it more convenient to reach customers at scale, across key sales channels.

What do you dislike most about this product?

Took me a while to learn to use Hubspot marketing hub effectively. I put this on the huge feature-set of the platform. Other than my slow incremental learning experience with this platform, I tend to think I am satisfied to a great extent with everything else which this software has to offer.

What recommendations would you give to someone considering this product?

Hubspot marketing Hub is complex and requires would-be users to patiently learn to use the platform effectively. This means the adopting team must spend extra time and resource to train users to use Hubspot.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Devashish K.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Highly recommended easy to use

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

inbound marketing and best for email marketing intuitive ui automation scheduler

What is your favorite aspect of this product?

inbound marketing and best for email marketing intuitive ui automation scheduler

What do you dislike most about this product?

nothing as such found

What recommendations would you give to someone considering this product?

friendliness and optimization inbound marketing and best for email marketing

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Caring

Mark S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

The Best an Easy to Use Digital Marketing Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has an user-friendly interface and directly integrates with major social media platforms

What is your favorite aspect of this product?

It's a very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

What do you dislike most about this product?

Hubspot's Very steep pricing tiers discourages small businesses. From a few tens of dollars a months, it quickly jumps to a few hundreds of dollars a month. I also need RTL features for my marketing emails and these don't exist so I have to use Mailchimp for this and always have a feeling that open rates for mails i send on Mailchimp are higher than those on Hubspot.

What recommendations would you give to someone considering this product?

It's very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing