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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

NANCY M.

  • Role: Operations
  • Industry: Consulting
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jul 2021

HUBSPOT IS THE BEST MARKETING TOOL

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

THE DIFFERENCE IS THAT HUBSPOT MARKETING HUB IS FREE

What is your favorite aspect of this product?

I LIKE HOW MOST OF THE TOOLS ARE FREE.

What do you dislike most about this product?

THAT IT IS A LITTLE EXPENSIVE TO PAY FOR HUBSPOT HUB. ITS LIKE 50 DOLLARS A MONTH.

What recommendations would you give to someone considering this product?

ARE GIVING A 10 DAY TRIAL TO SEE IF YOU LIKE. I WOULD RECOMMEND TRYING IT FIRST.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kyle H.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

A software with great integration for Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

One of the characteristics that most caught our attention is that it is very fast to work, creating and capturing the needs of our potential clients, through this being able to distinguish what the needs of each one of them are by making them participate.

What is your favorite aspect of this product?

We know that it is a software for the automation of emails exclusively for the Marketing area, where it unfolds quickly and without complications of any kind. It is also a tool for customer tracking and analysis.

What do you dislike most about this product?

Although it has many positive aspects, I do not like that technical support is only available during business hours and responds a little late, when we need a quick response to solve our problems quickly.

What recommendations would you give to someone considering this product?

A capable software with great capabilities, although it is simple, has good characteristics for the Marketing area, I would highly recommend it to those who are looking for a platform with these characteristics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alease H.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

The most capable Marketing platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is simple and is perfectly made for automation, in the Marketing department they are satisfied with the results it leaves. Also counting on a perfect analysis, with emails and SMS; it greatly facilitates the work that is carried out in the organization.

What is your favorite aspect of this product?

It has a data collection system about the client, identifying the needs of all potential clients. Offering their customers whom they can contact to make their purchase more easily.

What do you dislike most about this product?

It really complies with the work and with the needs of each client, everything has been perfect and we have had no problems, we love it.

What recommendations would you give to someone considering this product?

Everything is through social networks, email or SMS, in a simple and fast way. Using it is a good option for our company and for our users, a Marketing platform with all the necessary features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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