What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted May 2021
Great price point for email automation and CRM
Likeliness to Recommend
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Caring
Cons
- Less Reliable
Xandria M.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted May 2021
Easy to use. Pricey but worth it!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Lots of features that are extremely useful.
What is your favorite aspect of this product?
Email marketing.
What do you dislike most about this product?
No, nothing comes to mind.
What recommendations would you give to someone considering this product?
I would absolutely recommend to anyone looking for email marketing and social media tracking services.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Philippe C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2021
The best CRM for a SME
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's a CRM and a CMS at the same time. Perfect for a b2b business.
What is your favorite aspect of this product?
Once you capture email, you can see track and monitor every website interactions of your visitors.
What do you dislike most about this product?
They want you to use all their tools, so for the most part, you cannot export your data to use elsewhere. You have to use the webhooks they allow you to use, the way they want you to use it.
What recommendations would you give to someone considering this product?
Make sure you the plan you choose will allow you to do everything you want, because you may not be able to use some other tools if your data is in Hubspot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
