What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Rhiannon D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Exceptional solution but expensive
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The quality and depth of training and free learning materials.
What is your favorite aspect of this product?
The reporting is so slick.
What do you dislike most about this product?
It's generally very intuitive but occasionally you get lost in it!
What recommendations would you give to someone considering this product?
Negotiate hard at the outset for a good deal and ensure you include ongoing training and support.
Pros
- Efficient Service
- Effective Service
- Reliable
- Performance Enhancing
Rishabh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Great beginner's platform for Marketing Automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
- Beautiful built-in Email templates providing me to easily create, beautiful professional emails. - Easy navigation - Easy to setup workflow management with great and user-friendly UI - Auto Tracking on CTAs - Easy Website builder to modify web pages and landing pages - Contact views to incorporate contact activity
What is your favorite aspect of this product?
Creating conversion paths in HubSpot is simple because there are templates available, you can customize and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!
What do you dislike most about this product?
- Grid System for Web designing part - CRM is not extensive and has limited functionality as compared to others in the market - Keyword suggestion is good for short-tail keywords - Good integration with other products but have to select via middleware
What recommendations would you give to someone considering this product?
It is a very great platform for someone stepping into Email Marketing & Marketing automation world. If there are complex needs then evaluate other platforms, otherwise, it is easy to use with a wide range of features and can be a turning point in an organization if done the right way.
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Easy to use and integrate!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
User friendly and sales reps enjoy the visuals
What is your favorite aspect of this product?
Being able to track interactions
What do you dislike most about this product?
The integration between Salesforce isn't that great.
What recommendations would you give to someone considering this product?
Pay extra to have a Hubspot consultant assist with deployment
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Cons
- Slower Product Innovation
- Leverages Incumbent Status
