What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Mou A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Great Marketing tool indeed
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Lots of features.
What is your favorite aspect of this product?
That it's super easy to use, also very intuitive. You don't have to be an expert in programming to be able to use it. It has metrics for everything, and you can track pretty much everything
What do you dislike most about this product?
There are some limitations in the starter and pro versions when it comes to building out customized workflows. But once you get enterprise, you are able to do it all for the most part.
What recommendations would you give to someone considering this product?
Its an easy to use tracking enabled tool for marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2021
Lots of learning
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We used a product before called Honey CRM, but there was no frills or whistles with that software. It allowed us to send 65,000 emails at a time, and had our email blocked from microsoft. When we switched to HubSpot we learned that we had to be selective on who we marketed to and learned to scrub our list.
What is your favorite aspect of this product?
That fact it keeps us honest about emailing prospective clients
What do you dislike most about this product?
Nothing really unless SalesForce drops prices drastically.
What recommendations would you give to someone considering this product?
I would say buy it but make sure they give you a good discount.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jackson B.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Nov 2021
One of the best tool for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is one of the most used and preferred email marketing software that enables you to engage with business partners and customers across the world. I like how it is extremely easy and simple to learn and use the application. It has a very intuitive and friendly interface that makes it easy to learn and understand.
What is your favorite aspect of this product?
Since we started using HubSpot Marketing Hub, we have experienced a great change in our sales since it allows us to market our products globally. I like the ability to create eye-catching campaigns and instantly send them to our customers and business partners around the world. HubSpot Marketing Hub is cost effective thus making it affordable.
What do you dislike most about this product?
HubSpot Marketing Hub is a powerful and easy-to-use application for email marketing. I dislike nothing about it.
What recommendations would you give to someone considering this product?
To all companies looking for a great platform for email marketing, i urge them to consider HubSpot Marketing Hub since it is easy to use, implement and customize.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
