What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
completa y original
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Bryan H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Powerful, Effective and Enjoyable to Use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is in a league of its own. The user interface is incredible, it's easy to use while still offering a breadth of powerful features, and it improves our B2B marketing efforts. There's something so streamlined and efficient about HubSpot that sets it apart from other products.
What is your favorite aspect of this product?
The user interface — this makes learning the product, accomplishing goals, and improving business productivity possible. Other tools appear to be stuck in the past, but HubSpot is a wonderful, intuitive program.
What do you dislike most about this product?
Price is incredibly high, but it's an investment. Our team was extremely reluctant to pursue HubSpot for years due to the cost for years. However, it's made all the difference for our team.
What recommendations would you give to someone considering this product?
HubSpot offers a free trial period to see if it's the right fit for your organization. I think it's definitely worth considering, despite the high price tag.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Caring
Jasmine C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
A software to accelerate sales & customer services
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
This software has created a lot more lead capturing opportunities for us. As we use Hubspot as our main CRM, integration of our customer relationship management with this Hubspot marketing promotion platform has driven us to more lead captures hence more sales. We can build non-complex lead segmentations lists thus handling each customer’s information and creating the content of their specific interests has become easier than ever.
What is your favorite aspect of this product?
We get workflow automation with flexible and customizable ways of creating Emails for email marketing. You can use drag-and-drop email builder or the free and smart templates to create impressive emails for customer attraction. It has made the scheduling of our content across all marketing channels and social media easy.
What do you dislike most about this product?
Forms submissions cannot be removed before a specific period of time that is about the one-year minimum, this non-flexible feature can create an annoyance for our customers.
What recommendations would you give to someone considering this product?
By using Hubspot Marketing Hub you can track your marketing activities more efficiently. In short, Hubspot has proved to be the best marketing support.
Pros
- Reliable
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
