What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Lucie V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
More than meet the eyes
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The integration with the CRM, making it a multistask tool.
What is your favorite aspect of this product?
The ease I can use it to draft and publish articles with this product
What do you dislike most about this product?
Some features need work to be make it a more efficient tool.
What recommendations would you give to someone considering this product?
It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.
Pros
- Enables Productivity
- Respectful
- Reliable
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Wastes Time
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
HubSpot Marketing Hub - getting a thumbs up
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I'm a huge fan of Hubspot's productivity and list-building features. Its personalized marketing capabilities is extremely outstanding and effective. Massive time saver, extremely user-friendly, and, yes, amazing customer service.
What is your favorite aspect of this product?
HubSpot is a fully - featured program that offers users a wide range of capabilities such as Dynamic Material, sparked drip sequencing, lead grooming, dashboards, customization functions, and the entire API.
What do you dislike most about this product?
I'm not really a fan of the first learning experience or the way instructional resources are presented. Rather than a manual guide, they've gone with a jumbled mixture of public forums and FAQs.
What recommendations would you give to someone considering this product?
If you prefer working on statistics and evaluating them, HubSpot is really the perfect starting point. This is a fully - featured platform that will undoubtedly suit your CRM requirements.
Pros
- Efficient Service
- Saves Time
- Acts with Integrity
- Transparent
Cassandra T.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Top line in the market but improvements required
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's very handy, creating landing pages is very easy with its drag and drop feature. When making a comparison of HS with salesforce, we prefer using Hubspot for creating landing pages, optimizing campaigns and test the campaigns (A/B testing)
What is your favorite aspect of this product?
It helps you with lead nurturing and lead generation which makes it very effective at it, as scoring all the leads is very easy on Hubspot, using that feature to qualify leads for marketing and sales makes the work process to be very easy and effective.
What do you dislike most about this product?
Reporting is very basic, there should be improvements in that area, the workflows and use of workflows are also very basic. there should be improvements around the area of list segmentation is currently outdated and with multiple active lists, it gets confusing for users to segment audiences easily.
What recommendations would you give to someone considering this product?
I would highly recommend this product for small and medium-sized businesses, it helps B2B specifically for lead generation and nurturing campaigns, the ABM within Hubspot is very efficient too. The use of landing pages creation is my favourite as it requires no technical expertise to use just simply drag and drop, same for the email creation. AB testing campaigns cannot get more simple than using Hubspot, the use of workflows is very effective for marketing automation.
Pros
- Continually Improving Product
- Security Protects
- Enables Productivity
- Efficient Service
Cons
- Commodity Features
