What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Aliaherma A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Hubspot is the best marketing place.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The layout of this marketing tool is user-friendly it helps us manage our marketing activities in minutes. Content monitoring is the best feature of HubSpot Marketing Hub. I am very happy to use this feature for marketing content creation and monitoring.
What is your favorite aspect of this product?
The software is very user-friendly and easy to use I can work on it in minutes and manage other activities as well. The marketing campaigns are very easily managed using the layout this is a very big benefit of the tool.
What do you dislike most about this product?
The customer support team is very arrogant they know nothing about the product. If you make a query, they will respond to it in days. However, the response will not help you. The email marketing service is very tricky due to no email management feature.
What recommendations would you give to someone considering this product?
I will recommend it due to the reasonable price range. It provides you with countless features at a very good price. If you want to run a marketing campaign try it.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Cait V.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted Apr 2022
So many ways to use it!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
One stop shop!
What is your favorite aspect of this product?
Everything in one place
What do you dislike most about this product?
Always trying to get you to pay for features
What recommendations would you give to someone considering this product?
Do you want a all-encompassing platform?
Cody O.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2022
HubSpot is a great choice for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it is easier to use than other programs.
What is your favorite aspect of this product?
Anyone may create a professional-looking e-blast to send to a mailing list with a few clicks of their mouse. Managing lists is also a simple and flexible process. Elegant and simple to personalize, the default e-mail templates are a pleasure to work with, and the drag-and-drop interface for creating emails is simple to use and very flexible.
What do you dislike most about this product?
Some aspects of the marketing center, such as the form builder, might need some improvement. Hubspot's Gravity Forms plugin, for example, does not have all of the functionality that Wordpress's version has (e.g. conditional logic for showing certain form elements such as text boxes, etc.) Also, I don't understand why the landing page editor was not made with the same drag-and-drop mechanism as the email builder. It's not as straightforward to use.
What recommendations would you give to someone considering this product?
I'm glad I chose HubSpot Marketing Hub; it's been a great decision. This is a vast improvement over Pardot, which I previously used. Because HubSpot doesn't yet enable managing social media postings while you're not in front of your computer, you'll want to plan ahead.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
