What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Taylor F.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
"A Powerful Tool That's Always Getting Better"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
the program has better features than other programs.
What is your favorite aspect of this product?
Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.
What do you dislike most about this product?
In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.
What recommendations would you give to someone considering this product?
An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Ollie W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
My everyday tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has everything
What is your favorite aspect of this product?
Extremely simple to navigate
What do you dislike most about this product?
Features could be better, individually
What recommendations would you give to someone considering this product?
Research how to implement first
Pros
- Over Delivered
- Efficient Service
- Effective Service
- Inspires Innovation
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Excellent one-stop shop for your shop!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
A very intuitive interface and shallow learning curve make HubSpot a great fit for bringing on new team members. The broad range of capabilities paired with powerful end-user support provides value to any agency regardless of size or budget.
What is your favorite aspect of this product?
Being able to switch between any of the marketing products on the fly with just a single click, and everything keeping itself automatically updated! It's a real godsend and timesaver.
What do you dislike most about this product?
The email automation features could be a bit more user-friendly for those just starting in the industry, it can seem imposing to new users.
What recommendations would you give to someone considering this product?
Definitely consider using HubSpot! It has most of the capabilities an agency would need, plus the added benefit of deep support and learning trajectories to beef up your team's professional power!
Pros
- Reliable
- Enables Productivity
- Includes Product Enhancements
- Helps Innovate
