What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Sandra H.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
The best Marketing platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is fantastic from managing RRSS and ADS to e-mail campaigns and automations to collaborate with sales and make company closings more productive, as well as with services for customer loyalty. My sales staff was chaotic, with no system in place to move prospects via a marketing funnel. These difficulties are no longer an issue thanks to HubSpot's behavioral monitoring and analytics.
What is your favorite aspect of this product?
HubSpot is a fantastic all-in-one platform that continually improves and adapts to user demands, maximizing its potential by combining everything in a single platform. It provides powerful capabilities that get you closer to the full power of marketing without requiring any programming or prior experience. It is software that recognizes where its customers are stopped and guides them through the process with a solid, friendly, and intelligible interface.
What do you dislike most about this product?
Although they recently cut the entrance prices to Marketing CRM, the free basic edition has strong limitations that make it appear more like a commercial platform, despite the fact that this is not the case for the majority of the products. I'd rather be paid for basic functionality up front than reach the use cap as fast as HubSpot. For the remainder, the Hub is fantastic, with tremendous potential to understand how Marketing affects the business, in addition to all of its features.
What recommendations would you give to someone considering this product?
Begin small and assess which tools work for you and which do not, so you can determine which premium package is best for you. HubSpot is a platform that, when combined with the Inbound methodology, gives the Marketin Hub tool, as well as the complete platform, immense potential for every type of company, while being simple to adopt and use on a daily basis and providing 24x7 customized assistance. I also advise looking for a solid partner to help with installation and training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tera G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Good for marketing analytics and campaigns"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it is easy to use and has additional functions.
What is your favorite aspect of this product?
If you've never done any marketing before, HubSpot Marketing Hub is a great place to start. If you have any queries, HubSpot offers an extensive knowledge library that covers any subject you can think of. If you run into any problems, their customer service staff will be able to assist you.
What do you dislike most about this product?
For our CRM, we utilize Bullhorn, and the two don't always sync up well enough. Aside than that, I can't say enough good things about the Hub.
What recommendations would you give to someone considering this product?
Excellent application that is capable of handling almost anything and interfaces well with several other platforms.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted May 2022
Very low entry curb for startups
Likeliness to Recommend
Pros
- Helps Innovate
- Acts with Integrity
- Generous Negotitation
- Performance Enhancing
Cons
- Leverages Incumbent Status
