What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
SPAM Compliance
Email Templates
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring & Listening
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A/B Testing
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HubSpot Marketing Hub Reviews
Elsa H.
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jan 2023
HubSpot Marketing Hub Is Affordable and Reliable
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The outstanding features of this marketing platform make it so unique and different from other similar platforms. It is a one-in-all tool that allows us to monitor our social media platforms and do other marketing activities at the same time.
What is your favorite aspect of this product?
HubSpot Marketing Hub allows us to reach many customers by automating our campaigns. I also like HubSpot Marketing Hub because of the reliability of the support department. It has improved our marketing operations drastically.
What do you dislike most about this product?
No complains at all when it comes to HubSpot Marketing Hub. HubSpot Marketing Hub has been perfect to us.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a perfect marketing software that will take your business to the next level. I highly recommend HubSpot Marketing Hub because it is so reliable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Eileen C.
- Role: Operations
- Industry: Chemicals
- Involvement: End User of Application
Submitted Dec 2022
Powerful all-in-one marketing tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I configured HubSpot to generate new leads for the firm by establishing multi-channel marketing campaigns, and then I utilized nurturing flows to nurture these leads and transform them into qualified leads for the sales team to pursue. It's convenient to have all of our contacts in one location. We are gradually synchronizing them and working through our tagging structure, but it will be exciting to watch how they engage with our products and services and to be able to give them meaningful and valuable marketing/communication content.
What is your favorite aspect of this product?
I adore the limitless flexibility and touch points available along the consumer experience. Marketing Hub's capabilities are extensive, but they are also simple to use and do not necessitate advanced technical or development expertise to grasp. Automation tools may assist you in identifying initiatives and nurturing them efficiently, allowing your team members to focus on more important tasks and better manage their time.
What do you dislike most about this product?
The price increase to Marketing Hub Pro is significant. This pricing barrier can be an issue for smaller firms that haven't gone through accelerator programs, since they require these tools to expand but can't necessarily afford to invest in them right immediately. I wish they had a lower starting fee for the first year.
What recommendations would you give to someone considering this product?
Before utilizing Marketing Hub, I recommend that you finish the HubSpot Academy training classes. The features are wide, and there is plenty to learn, yet the training resources make it extremely simple to grasp. Have an in-house Hubspot "expert" who can assist you on a daily basis and who truly understands the platforms; there are so many options, but you must know how to leverage them.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
- Role: C-Level
- Industry: Media
- Involvement: Initial Implementation
Submitted Dec 2022
HubSpot - the perfect spot for your business
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Unique Features
- Caring
