What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Lena joi J.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2022
A well-known marketing application.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
As an inbound sales organization, our company depends on HubSpot for many of our activities, across the whole organization. It solves the matter of having multiple software system programs by consolidating all of them into one. My marketing team uses HubSpot to nurture and track inbound leads and so push them to the sales team. It’s nice as a result of it helps us have everything together, therefore growing our business. I might positively suggest HubSpot.
What is your favorite aspect of this product?
I can transfer necessary info to all of my contacts at once, however, the emails don’t seem to be “group” emails. Each person gets a personal email so they are not having to stress about sending a response to two hundred people. The emails seem like they’re only to that particular person, making them feel like they are important. (Not that they aren’t important by any means) It simply makes it additional personal. This can be one of the foremost valuable tools I use, and I use it each DAY!
What do you dislike most about this product?
There extremely isn’t much I don’t like. It’s straightforward to use, very useful and there are numerous different ways that you just will use it. I can’t consider something negative about the program at all.
What recommendations would you give to someone considering this product?
The customization and simple automation. You’ll extremely personalize HubSpot to suit your workflows. It’s versatile and the fact that it doesn’t need an admin to run it is great! The sole reason I didn’t put a ten is I want the coverage feature to be a little lackluster as compared to different software systems I’ve used (i.e. Salesforce), however, it gets the task done! Would 100 percent suggest Hubspot CRM! The automation is simple to make yourself and the customization is amazing. Impressed.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Saves Time
Rafael C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Fantastic software but need to be full understood
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is a very assessable and complete software. You probably will find similar but not so complete as Hubspot.
What is your favorite aspect of this product?
It’s very intuitive, easy to use and complete software
What do you dislike most about this product?
It’s not very updated as it would have to be related with social media posting and management.
What recommendations would you give to someone considering this product?
Make a good implementation and learn the best practices to get the most of the software for each team.
Pros
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
- Reliable
Pooja K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Disrespectful customer service but great features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to use and lots of training material online
What is your favorite aspect of this product?
Running A/B tests to optimize campaign performance
What do you dislike most about this product?
Customer service is apathetic, rude, and responds with a mocking tone to customers over the phone. They are also slow to respond and unhelpful over email.
What recommendations would you give to someone considering this product?
This product has some great features for email marketing and marketing automation. The downside to consider is that customer service will not provide any real support.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Cons
- Less Efficient Service
- Less Caring
- Less Respectful
