What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Sales Intelligence & Conversion Rates
Email Templates
SPAM Compliance
Content Authoring
Dynamic Content
Text Messaging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
David H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Easy to use and great user interface
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Lost of function and user interface.
What is your favorite aspect of this product?
Our marketing team can manage all of our tasks, including blogs, landing pages, social media, and campaign tracking, using the Marketing Hub. Its tools are incredibly simple to use, and HubSpot's website is filled with a wealth of excellent learning resources.
What do you dislike most about this product?
HubSpot should offer additional choices for modifying UTMs and campaign tracking, in my opinion. For internal use, we modify our UTMs slightly, and HubSpot appears to replace the UTMs we employ if a campaign is tied to an email or landing page.
What recommendations would you give to someone considering this product?
Giving us a single platform where we can track and manage all of our marketing campaigns.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Tim T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Good value
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I haven't used its competitors however what I can attest to is the community that Hubspot has built around its software and its continued product development as not just sales and marketing platform, but an ERP. Its recent purchase of an industry-leading integration platform, now rebranded as HubSpot Datasync, added significant value to the platform. Currently, we are using another CRM which, due to IT infrastructure we would not stop using. At least with the possibility of integration via Datasync there's still a path to more data transparency, avoiding data silos that often make it difficult to leverage business insights.
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
the discrepancy between how HubSpot and Google capture traffic analytics
What recommendations would you give to someone considering this product?
Take advantage of the community. There's alot to learn but they are great at setting you up for success.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Olga Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2022
Easy to use for all basic needs
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to get started and up and running quickly
What is your favorite aspect of this product?
Use friendly interface
What do you dislike most about this product?
Lack of manual integrations that can be made
What recommendations would you give to someone considering this product?
Consider the complexity of your analytics needs
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
