What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Oleksiy M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
Good product for SAAS products
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Ease of usability
What is your favorite aspect of this product?
That it is very simple
What do you dislike most about this product?
That it doesn't give you the customization you want sometimes
What recommendations would you give to someone considering this product?
Negotiate the price
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Philippe C.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Tons of useful quality features, but a bit pricey!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Very easy to learn to use. Their Academy offers high quality training and resources. You can actually CALL them during business hours and speak quickly with a qualified expert that will really help you.
What is your favorite aspect of this product?
The marketing automation workflow is fantastic !
What do you dislike most about this product?
It can be quite expensive, but if you use efficiently all the features, it can bring you way more in business value.
What recommendations would you give to someone considering this product?
Make sure to get all the training they offer on their Academy to leverage the full potential of the platform.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Cons
- Under Delivered
- Less Generous
Aviral G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Best Marketing Tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business.
What is your favorite aspect of this product?
It Automate routine tasks, convert traffic into leads, deliver on-brand marketing messages
What do you dislike most about this product?
is one piece of HubSpot's complete CRM platform to help your business grow better.
What recommendations would you give to someone considering this product?
is one piece of HubSpot's complete CRM platform to help your business grow better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
