What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Brian P.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2022
"Easy to Use Platform for Marketers "
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's different from other programs in that it's really simple to use, and it's also cheap.
What is your favorite aspect of this product?
When it comes to social media, email marketing, and contact/list management, Hubspot shines. The data, audience segmentation, and work processes are what impress me the most.
What do you dislike most about this product?
A lot of the landing pages stink. Flexibility in design is required. My main issue with Hubspot social is that I can't tag individuals or businesses on LinkedIn.
What recommendations would you give to someone considering this product?
I think the application is worth trying out because of how well it handles content analytics and scheduling. It's an indispensable tool that I rely on often for my job.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Tim T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Good value
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I haven't used its competitors however what I can attest to is the community that Hubspot has built around its software and its continued product development as not just sales and marketing platform, but an ERP. Its recent purchase of an industry-leading integration platform, now rebranded as HubSpot Datasync, added significant value to the platform. Currently, we are using another CRM which, due to IT infrastructure we would not stop using. At least with the possibility of integration via Datasync there's still a path to more data transparency, avoiding data silos that often make it difficult to leverage business insights.
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
the discrepancy between how HubSpot and Google capture traffic analytics
What recommendations would you give to someone considering this product?
Take advantage of the community. There's alot to learn but they are great at setting you up for success.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Paul K.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Sep 2022
Diverse options and integrations
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It seamlessly integrates with email and allows for easy tracking of info
What is your favorite aspect of this product?
The organization it allows me
What do you dislike most about this product?
It feels invasive and that I'm being spied on
What recommendations would you give to someone considering this product?
Do lots of research comparing this to competitors.
Pros
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
- Reliable
Cons
- Less Friendly Negotiation
