What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Sales Intelligence & Conversion Rates
Email Templates
SPAM Compliance
Content Authoring
Dynamic Content
Text Messaging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Helmut S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
HubSpot Marketing Hub helps businesses grow.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot allows me to create a complete email marketing strategy (with one-time and automated emails) and segment my contacts for audiences. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website. Beyond making us generate new leads, it helps us easily communicate with our Sales teams, who now speak the same language as us.
What is your favorite aspect of this product?
Ability to create standard templates for our emails and landing pages. Planning of social networks and chatbot. Automation of workflows. Email marketing. Sales funnel management. Details about which campaigns worked and provided leads.
What do you dislike most about this product?
The contact, ticket, and deal data are not that connected (in a way that I can't get in a simple view).
What recommendations would you give to someone considering this product?
Hubspot is part of my routine as a sales manager. It helps me get the data I need to make strategic decisions, with the contact/ticket/deal view or even the report builder. It allows my operation to have a complex but complete marketing automation process and create the best segmentations to achieve all our goals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shawne P.
- Role: Finance
- Industry: Transportation
- Involvement: End User of Application
Submitted Nov 2022
Outstanding application for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is an amazing and fantastic tool for email marketing that enables us to engage and interact with clients from different corners of the World. It makes it easy for us to market our brands online thus saving time. It is super easy and fast to implement, set up and get started with. I like how simple the dashboard is which makes it easy to learn and understand.
What is your favorite aspect of this product?
HubSpot Marketing Hub helps us to engage with clients from anywhere anytime. It is a brilliant and powerful email marketing tool that does not demand any training to use. It is highly customizable to suit our needs and the customer support team is readily available. Since we started using it, it has helped us to improve our sales processes thus increasing productivity.
What do you dislike most about this product?
I have not yet experienced any challenges while using HubSpot Marketing Hub so nothing to dislike about it.
What recommendations would you give to someone considering this product?
I recommend HubSpot Marketing Hub for email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Mark M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2022
HubSpot is truly the sector leader for automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's breadth of features and continual improvement sets it apart from competing platforms.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Nothing really - you get what you pay for.
What recommendations would you give to someone considering this product?
Compare and contrast to the competition and if you can afford make it the choice to beat.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
