What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Sukhpreet K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Nov 2022
Outstanding all in one marketing platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
One can create landing pages, forms, manage email marketing, social media channels, campaigns and much more, all at one place which saves time a lot. Even allow to check insights, dashboards, analytics and create customize reports as per requirement.
What is your favorite aspect of this product?
To manage all social media channels schedule the post and visualize them in grid form. Plan and schedule monthly calendar in advance to go through to other member as well
What do you dislike most about this product?
Its complex to import contacts so that leads can track properly, also integration issue with some tools
What recommendations would you give to someone considering this product?
A complete marketing tools at one place specially to track; monitor leads, email marketing and social media management. Simple & east to track user behavior without any complications to improve or grow the business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mathew W.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
good software but frustrating at times
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
not sure but its better than what we used before
What is your favorite aspect of this product?
sequences
What do you dislike most about this product?
not easy to get a conversion rate
What recommendations would you give to someone considering this product?
better reporting
Pros
- Saves Time
- Includes Product Enhancements
- Reliable
- Fair
Cons
- Commodity Features
- Less Effective Service
- Less Performance Enhancing
Mark M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2022
HubSpot is truly the sector leader for automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's breadth of features and continual improvement sets it apart from competing platforms.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Nothing really - you get what you pay for.
What recommendations would you give to someone considering this product?
Compare and contrast to the competition and if you can afford make it the choice to beat.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
