What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
SPAM Compliance
Email Templates
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring & Listening
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A/B Testing
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HubSpot Marketing Hub Reviews
Juli R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
HubSpot is our complete marketing solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub has been a great help in setting up drip and trigger emails and general email automation. The fact that it integrates with my phone's calendar, billing, payment, and issue notification systems, as well as online chat and Facebook messages centralized within the app, is fantastic. Not having to keep track of where the contact first approached is a huge relief. The customer relationship management system and task manager also incorporate all of that.
What is your favorite aspect of this product?
HubSpot is the best platform I've used for email marketing and marketing campaigns. With built-in campaign object UTM builder, form and landing page analytics, attribution tracking, and more, it's easy to evaluate how well built-in campaigns are performing.
What do you dislike most about this product?
I would have preferred Marketing Hub to have the ability to prepare and publish material for social media. I currently can't afford the upgrade. It would save me more time and trouble with Meta if I could add that.
What recommendations would you give to someone considering this product?
By providing actionable recommendations at every stage, HubSport's solution simplifies the process of creating an effective web presence. Instructions, tips, FAQs, and links to other resources are provided in each area to help you understand how to improve your content for search engine optimization and the search engine results page (SERP).
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time
Lauren F.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2024
This is a wonderful product, great courses!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its great to have access to a wide range of products
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
too much variation
What recommendations would you give to someone considering this product?
its great!
Pros
- Transparent
- Friendly Negotiation
- Security Protects
- Helps Innovate
Sam M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Great all-in-one product; could use improvement
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I think many of us in marketing consider HubSpot "the OG" marketing hub. You really can do SO much all in one platform, which is its biggest draw for me as an end-user/auditor. Owing to this, it makes cross-functional teams' lives so much easier. I can work on various projects for different departments all in one platform.
What is your favorite aspect of this product?
It's overall ease-of-use, however, this is sometimes impeded by the unengaging user interface. The more customizations you have, the more confusing everything gets. It's not the best at neatly (or intuitively) organizing information, especially on complex customer accounts.
What do you dislike most about this product?
There is a lot of customization to be had in HubSpot, but I feel like the customization features just aren't there. Really disappointed in the features for email marketing in particular. Because of this, I use an entirely different product for email marketing campaigns.
What recommendations would you give to someone considering this product?
If you're thinking to use this solely for email marketing, get a niche tool for that. If you need this to function as a CRM *and* marketing platform at the same time, in addition to maybe even several other projects like managing teams, contractors, etc. -- then this could really work well for you.
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Reliable
