What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
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A/B Testing
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HubSpot Marketing Hub Reviews
Brittany D.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jun 2023
Likeliness to Recommend
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Allie B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2023
Easy to use, complicated to master
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is extraordinarily robust. Its functionality is huge and there is so much you can do with this product especially with email campaigns. The email analytics are easy to understand and share with leadership.
What is your favorite aspect of this product?
I love how easy it is to create and send an email. I love the A/B testing features and how simple it is to schedule a social media post. The product's core functionality is fairly intuitive to share with newer members of our team.
What do you dislike most about this product?
Social media dashboard data cannot be easily exported. Onboarding was clunky and ineffective. Importing contacts is very complicated and hard to do. These issues make the product frustrating at times.
What recommendations would you give to someone considering this product?
Be sure to set up enough to learn the product after purchasing it. Use the resources and videos to keep up to speed; they are more effective than onboarding which is slow and ineffective. Be sure to import image assets during onboarding.
Pros
- Enables Productivity
- Performance Enhancing
- Unique Features
- Respectful
Cons
- Charges for Enhancements
- Inhibits Innovation
- Slower Product Innovation
Scott A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted May 2023
Only essential if you use the website integration
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
website integration
What is your favorite aspect of this product?
the blog publishing and integration with our website
What do you dislike most about this product?
updates to the social post scheduling are clunky
What recommendations would you give to someone considering this product?
use as many features as possible to make it worth it
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
