What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Tahir A.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Dec 2023
"Fantastic product!"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot: Beyond marketing automation, it's your all-in-one productivity tool. From running digital marketing to connecting with sales and hosting your website, it's the ultimate growth stack
What is your favorite aspect of this product?
Hubspot platform is cohesive, customisable, and connected, offering ease of adoption at a lower cost than cobbled-together alternatives. Experience the difference
What do you dislike most about this product?
I hate Multiple pop-ups, Autoplaying videos, Long-form fields Hamburger menus, Carousels and sliders Buttons and links that don't look like buttons or links
What recommendations would you give to someone considering this product?
if they decreases the cast of hub spot and remove some fields like multiple pop-ups autoplaying videos
Pros
- Helps Innovate
- Reliable
- Inspires Innovation
- Caring
Sourav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Pretty tough to understand the product.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has a wholesome of features which any other marketing automation platform can never have.
What is your favorite aspect of this product?
Lead assigning and email updates at one place
What do you dislike most about this product?
UI is not very friendly and modern.
What recommendations would you give to someone considering this product?
Update UI with modern designs and make the product more self-served and easy to use.
Pros
- Reliable
- Efficient Service
- Effective Service
- Caring
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Offers bare minimum for social media management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
My experience with HubSpot Marketing Hub has been underwhelming. The integration with other tools and systems is not as seamless as advertised. I constantly have to renew social integrations, sometimes things don't publish, and metrics are not accurately reported. I get different numbers in the native social platforms than what appears in HS.
What is your favorite aspect of this product?
I like that it helps me automate social posting across multiple platforms at one time, but that's about it. The only reason I use it instead of other social tools is because we also use Hubspot for marketing operations and sales CRM.
What do you dislike most about this product?
My experience with HubSpot Marketing Hub's social media management features has been disappointing, particularly due to issues with inaccurate reporting and limited functionality. Reporting on social media campaigns has been consistently inaccurate. Metrics such as engagement rates, follower growth, and post reach have shown discrepancies when compared to the analytics provided directly by social media platforms. This inconsistency has made it challenging to accurately assess the performance of our social media strategies and make informed decisions. That's just the beginning but I'm out of characters.
What recommendations would you give to someone considering this product?
Start by evaluating the platform's fit for your business size and specific marketing requirements. Pay close attention to pricing to ensure it meets your budget because it can get expensive fast. Given the potential complexity, assess the learning curve and your team's readiness to adopt new technology. There are a lot of bells and whistles depending on your needs. Importantly, test the social media management tools and analytics for accuracy and effectiveness, especially if social media is a key part of your strategy.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
