What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Marissa R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2024
Features maximize ease of data analysis
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It allows more robust reporting, notification of how long users open and read emails. Organization and data analytics are top notch!
What is your favorite aspect of this product?
Ease of Use and reporting
What do you dislike most about this product?
The cloud based software can get glitches at times or change features/ layouts without notifying users, so it can delay our process at times
What recommendations would you give to someone considering this product?
Do a cost benefit analysis against your current software and realize there IS an investment for long term planning and growth but it is usally worth it.
Pros
- Helps Innovate
- Efficient Service
- Continually Improving Product
- Reliable
Cons
- Vendor Friendly Policies
- Less Generous
- Leverages Incumbent Status
Gemma A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2024
Simple, easy to use and integrates well
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Integrated with the database easily
What is your favorite aspect of this product?
Integration and customer support
What do you dislike most about this product?
Quite simplified
What recommendations would you give to someone considering this product?
If you are a hubspot user then definitely go for it!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sunil D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Comprehensive but less intuitive
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Developer friendly well structured data modeling Easily integrates with other tool Detailed api at no extra cost In-depth Multichannel Support
What is your favorite aspect of this product?
Inbuilt Powerful dashboard builders Ability to add custom fields and custom validation. Filtered view, custom screens and fined grained access control
What do you dislike most about this product?
Sometime slow to switch screens. Not very intuitive to use a lot of technicalities in configuration. e.g no dedicated marketing contact management etc.
What recommendations would you give to someone considering this product?
Great if you have a set marketing function, not a great value proposition for first-time users or very small/tiny marketing team.
Pros
- Helps Innovate
- Reliable
- Generous Negotitation
- Continually Improving Product
