What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
83 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Saves Time
- Respectful
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Vendor Support
Ease of Customization
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Avilash B.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2024
easy to use and user friendly
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite stands out with its robust scheduling features, user-friendly interface, and comprehensive analytics. It allows you to manage multiple social media accounts from a single dashboard efficiently, making it highly effective for small and medium businesses.
What is your favorite aspect of this product?
My favorite aspect is its ability to streamline social media management by handling multiple accounts in one place, which saves time and increases productivity.
What do you dislike most about this product?
There's nothing significant to dislike, especially since it's an improvement over HubSpot, which I used previously. However, customer support could be a bit quicker.
What recommendations would you give to someone considering this product?
I recommend looking into any available discounts for long-term use, as they can provide good value for regular customers.
Pros
- Reliable
- Trustworthy
- Effective Service
- Saves Time
Avilash B.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Oct 2024
"Great for Social Management, Limited Analytics
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Enterprise excels with unlimited post scheduling, custom analytics, competitive benchmarking, a unified social inbox, team roles and permissions, streamlined approval workflows, and single sign-on. It's a robust tool for large organizations aiming to enhance social media management.
What is your favorite aspect of this product?
I love how it combines multiple social media management tools into one platform. The ability to seamlessly switch between different social accounts, schedule posts, and get analytics all in one place makes it incredibly efficient. It’s a real time-saver and keeps everything organized.
What do you dislike most about this product?
Nothin as such, only thing i dislike will the increasing rate although increasing it for a couple of months now due to its amazing features.
What recommendations would you give to someone considering this product?
First, assess your specific needs and see how Hootsuite's features align with them. Take advantage of the trial period to explore its capabilities. That's it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Ava T.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Oct 2024
The social media management platform of choice.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Effective social media platform monitoring is a huge reason why we use Hootsuite. In my view, Hootsuite provides my team with what we need to monitor sentiments around our brand across social media platforms and identify leading trends and conversations on these platforms, as they relate to our products and services. The ability to do the above is of great importance to my team, in order for us to be able to make data backed decisions as it relates to marketing approach and customer engagement strategies we employ across social media platforms, where-in we have got a presence.
What is your favorite aspect of this product?
Hootsuite's Owlwriter AI ( artificial intelligence ) is a very important part of my experience with Hootsuite, especially as it relates to content creation and ideation. From helping to quickly generate captions for contents to even using it to outrightly generate content ideas from scratch or utilizing it as an effective copyeditor, Owlwriter enables I and my team to get the best out of Hootsuite , while helping my team to save important human effort and time.
What do you dislike most about this product?
There are always discrepancies in the analytical data presented about our activities on Facebook and Instagram ( Meta products ) and what Hootsuite shows us on the dashboard. Although the fault for this lapse has a lot to do with Meta's restriction on third party apps. access to data, I will however love a situation where Hootsuite indicates the areas where there are differences in data values on the real time datasheets presented to users.
What recommendations would you give to someone considering this product?
Asides the issues around lags in post scheduling and discrepancies with activity analytics for Meta platforms, I think Hootsuite does a very good job in every other aspect of my social media management experience using it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
