What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Andrés J G.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jul 2020
Currently None. Used to be market leader, not now
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Used to be the market leader, but currently I don't see any differential. It's an OK system, but lacks innocation and it's a bit pricey.
What is your favorite aspect of this product?
The free version is OK to start.
What do you dislike most about this product?
It's pricey, and lacks innovations.
What recommendations would you give to someone considering this product?
To start with 3 free accounts it's great. However, it's costly and there are better new solutions, easier to use and with lower prices.
Pros
- Reliable
- Saves Time
- Enables Productivity
- Trustworthy
Cons
- Slower Product Innovation
- Less Generous
- Inhibits Innovation
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Apr 2020
Easy to use but limited capabilities
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
Cons
- Commodity Features
Helen B.
- Role: Vendor Management
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2020
Excellent Platform for managing social networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite is a platform for advertising on social networks in large quantities, is a company that provides all services to social networks available in the market with a variety of solutions for both small, medium and large enterprises, giving it a more universal boom compared to other platforms this is one of the most quoted in the market and provides better solutions.
What is your favorite aspect of this product?
I like its working board, it's quite dynamic and easy to use, it brings a variety of themes, and can help the publications made within the social networks, it also has a timer that allows to rotate the advertising from time to time, in all the networks that are available
What do you dislike most about this product?
It does not bring a discussion board where you can see the reactions of people who see the advertising, it is important because they are resources that allow to improve the publications and change according to the needs and tastes of people.
What recommendations would you give to someone considering this product?
My recommendations for large companies is to be able to professionally manage Hootsuite, to get all the benefits that this platform provides is something that every company or marketing staff is responsible to do, this the tool the important thing is to know how to use It
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
