What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2021
Hootsuite is ease and automation
Likeliness to Recommend
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Samuel [SAM] J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2021
Descent Platform with Nice Features
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has a very good brand name. Sometimes they provide good offers for the users for a free upgrade.
What is your favorite aspect of this product?
Hootsuite is a simple tool. Its dashboard is full of features. Its homepage provides actionable metrics of your social media accounts.
What do you dislike most about this product?
Hootsuite's paid plans are expensive. Sometimes you may get problems with the shortening of URLs in scheduling.
What recommendations would you give to someone considering this product?
Hootsuite is one of the best social media marketing tools in the market. Its freemium plan is impressive. Hootsuite's dashboard is full of actionable features. Sometimes they provide good offers and deals for plan upgrades. I recommend this tool to all my friends.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Amelie C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Dec 2020
Provides better performance in social media manage
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It contains a more practical panel for the process of social media management within a single place, this allows to streamline the work process and schedule content easier to be published on each social network in which it is synchronized within HootSuite. It has a very flexible cost that adapts to any type of company and its functions are not complicated at all, this helps to have a better business ROI.
What is your favorite aspect of this product?
It has a simplicity that allows you to manage many social network platforms within the HootSuite panel without many complications, this allows you not to be jumping from social network to social network. I can schedule posts saving time and be more punctual when it comes to having posts ready without me needing to be on the HootSuite panel.
What do you dislike most about this product?
I would like this platform to be easier to be able to change the date of a publication, something like dragging and dropping within a calendar, so you would not have to be entering data or modifying one by one. Being able to anticipate a publication within IG TV there is no way, I have to do that type of publication manually, which is annoying not to manage that within the platform.
What recommendations would you give to someone considering this product?
This tool will be essential for the management of social networks without any problem, make sure to keep integrated all the platforms that are important to have an optimized space and have a good daily use managing the social networks of your company.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
