What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Good tool, but useless now Twitter has blocked it!
Likeliness to Recommend
Pros
- Saves Time
- Transparent
- Performance Enhancing
- Enables Productivity
Cons
- Slower Product Innovation
- Less Reliable
- Less Effective Service
Cilia F.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2022
Hootsuite, best tool for scheduling your networks
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is ideal for keeping track of the different social network accounts. It has helped us a lot, especially to know the metrics of the networks and to schedule all publications at the best times, so that they have better reach. Without a doubt with Hootsuite, I was able to manage all the social networks without problems or setbacks.
What is your favorite aspect of this product?
I love the scheduling feature, because many times I do not have the availability to make the publication at the time I need and with Hootsuite I just put the date and time I want it to be published and the software does it for me. It also has an excellent management report, where I can see the interactions, the followers reached, the best publications and all the metrics, to know how the social networks are doing.
What do you dislike most about this product?
The program can freeze so that you have to log out and log back in. Many times, when scheduling, it takes too long to place the calendar and choose the date. Due to the design of its interface, the platform can be a bit overwhelming, but with time, it is possible to adapt to it quickly.
What recommendations would you give to someone considering this product?
This is one of the most complete software for all your social media planning, scheduling and publishing. You will have all the interactions, reactions, comments and messages from all networks in a single channel, as well as metrics and statistics, which help to improve the reach and increase the audience.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Inspires Innovation
Nicolas M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Mar 2022
great, reliable product although it's a bit pricey
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Simplified user governance features is very practical for large groups with several Business Unit. Integrated URL shortener Many data monitoring export features
What is your favorite aspect of this product?
The ability to pause all communication for the entire organisation is a must in case of crisis Boards and streams are easy to share with other users The key account team is really professionaland easy to catch.
What do you dislike most about this product?
The design of the platform is a bit outdated, which leads to UX fails in some case It misses a way to monitor user adoption on the platform
What recommendations would you give to someone considering this product?
implement an in-house training policy as adoption can take months for collaborators negotiate prices and free licenses
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
Cons
- Less Transparent
