What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Haroe F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
A Multiple customer acquisition platform
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The finest feature, in my opinion, is that it enables us to increase the effectiveness of our content and campaigns, measure and assess audience interaction on social media platforms, and completely grasp audience participation at every point of the customer journey. I stopped wasting time switching between applications because I can now plan, develop, and publish ads on Facebook, Instagram, and other social media sites right from the Hootsuite UI.
What is your favorite aspect of this product?
Hootsuite is a reliable, scalable tool that enables our business to manage numerous social media profiles from various departments and platforms. Hootsuite has tools for managing social media marketing campaigns and handling client interactions. This aids in all aspects of social media marketing, from lead generation to customer service, and enables us to study, publish, and assess social media to engage with customers in extraordinary ways.
What do you dislike most about this product?
We avoid tagging profiles on Facebook and Instagram since doing so prevents us from directly communicating with each potential customer. The mobile app is more user-friendly and appealing than the desktop version. So that we may work from any device, I hope they bring the same feature to the desktop version.
What recommendations would you give to someone considering this product?
For enhanced efficacy and better commercial results, I advise marketing teams and businesses to make use of it. Even less skilled marketers can use it to spend less time creating high-quality content and more time promoting innovation. Users can easily grow, filter, plan, and post content that engages all of their prospective audiences and draws in new customers from the single dashboard.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Garrett D.
- Role: Operations
- Industry: Construction
- Involvement: End User of Application
Submitted Jun 2022
Has a lot of features and is easy to use!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It allows you to directly see content from your audience and/or competitors when other platforms only focus on scheduling and publishing content.
What is your favorite aspect of this product?
To get an insight into trends and the ability to monitor accounts and hashtags in one place.
What do you dislike most about this product?
I haven't had great experience with support.
What recommendations would you give to someone considering this product?
It is great but be warned of delayed support.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Saves Time
Gaurav S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2022
good program, it's excellent.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has better tools than other programs and it is also easy to use.
What is your favorite aspect of this product?
As a result, Hootsuite saves me time and helps me to plan out my marketing strategy. The program also tells me when my postings are most likely to be successful. My favorite feature of Hootsuite is that it allows me to publish to numerous social media accounts at once.
What do you dislike most about this product?
The built-in media collection could, in my view, be expanded. However, the selection of GIFs and clipart is somewhat restricted, so this is a wonderful function to have.
What recommendations would you give to someone considering this product?
Hootsuite is straightforward and easy to use. I didn't need any training to get started and it was no problem at all. It's a great tool for any team, whether they're tech-savvy or not. It's the only thing I'd say: make a point of memorizing all of your login credentials! Updating becomes tough if the accounts get disconnected.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
