What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Cory A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2022
Great tool for social media monitoring
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The dashboard for social media monitoring is a great feature. The ability to monitor keywords, #s and your mentions is great to stay on top of your online presence.
What is your favorite aspect of this product?
The ability to set up feeds for various social media platforms in one place is great. Hootsuite provides a great dashboard with great customization for social media monitoring.
What do you dislike most about this product?
Not the best experience for scheduling social media posts. Found other products such as Hey Orca to be miles ahead.
What recommendations would you give to someone considering this product?
Great for social media monitoring to so great for content creation and scheduling.
Pros
- Caring
- Client Friendly Policies
- Helps Innovate
- Continually Improving Product
Steve O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Wow, I think I like it too much!
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.
What is your favorite aspect of this product?
I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.
What do you dislike most about this product?
The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.
What recommendations would you give to someone considering this product?
Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Michelle D.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2022
Polk around enough, you'll find what you need.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
There really is no difference between hootisuite and its competitors. It is well put together and has features that makes creating and monitoring your social media presence very easy.
What is your favorite aspect of this product?
I like that I can see all my boards at a glance and can even connect Canva. You can create and save your designs in Hootsuite. You can even add any previously created designs to Hootsuite and create your own library. I love that they have the Hootsuite Academy as well. They have great resources to help setup or if you run into any issues. Did I mention their twitter account is very responsive. If you can't get a hold of someone in chat or by email - this options is great. They will take a look at what is going on and respond within an hr.
What do you dislike most about this product?
I am constantly having to reconnect my social site to my board. I have no clue why but its frustrating. I also do not like having to use the mobile version to create a carousel post. There is quite an obstacle to get through to get that established especially if you have more than one social media site.
What recommendations would you give to someone considering this product?
have the desktop and the mobile version mirror the same features.
Pros
- Trustworthy
- Respectful
- Reliable
- Performance Enhancing
