What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Danny C.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2022
Useful features and strong user interface
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite allows you to manage a range of different social media channels and makes it easy to cross manage your channels
What is your favorite aspect of this product?
The best aspect is being able to preplan your posts, and organise in advance
What do you dislike most about this product?
I disliked the difficulty setting up the LinkedIn integration for posting
What recommendations would you give to someone considering this product?
I would recommend looking at other options to make a rounded and balanced decision
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
Cons
- Less Generous
- Under Delivered
Nicolas M.
- Role: Operations
- Industry: Shipping
- Involvement: End User of Application
Submitted Oct 2022
A great tool but too expensive comparing to other
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
analitycs and social media monitoring
What is your favorite aspect of this product?
multi-account governance
What do you dislike most about this product?
it lacks the agility to implement critical features offered by customers, and it's a bit pricey.
What recommendations would you give to someone considering this product?
it is more suitable for very large companies
Pros
- Enables Productivity
- Unique Features
- Friendly Negotiation
- Security Protects
Cons
- Wastes Time
- Less Generous
- Under Delivered
Alberto L.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Aaving time is your best network management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is a dynamic and innovative software that allows us to manage very easily our projects in different social networks. it allows me to schedule future publications, schedule, manage content and monitor the trend of social networks is its main objective, very suitable for any company.
What is your favorite aspect of this product?
It allows us to keep updated and organized easily in terms of the projects that we have been carrying out through the dissemination in social networks, allows us to configure their publications of Facebook, Twitter and others with days in advance, is a great platform to manage our publications, its scheduling features allow us to plan very effectively and timely our publication, it is unquestionably a must-have software for companies.
What do you dislike most about this product?
It lacks Pinterest integration, the mobile apps still need to be developed, the free software is extremely limited, it has shortcomings in terms of the ability to schedule stories on multiple platforms, but in spite of everything it has always been my favorite social media scheduling tool.
What recommendations would you give to someone considering this product?
The software is easy to use, it is competitively priced, but they should lower their prices to make it more affordable to any company.
Pros
- Reliable
- Trustworthy
- Inspires Innovation
- Respectful
