What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2023
Useful for online customer service
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite enables businesses and individuals to improve their social media account management across multiple platforms in one place. With HootSuite, you can see all your social media accounts and respond to comments faster than if you didn't have this platform. In addition, the package also has social media analytics and customer service tools, making it a one-stop solution for customer relationship management and social media presence.
What is your favorite aspect of this product?
The advantages of using HootSuite are that it is an all-in-one package that combines all social networks in one place. This saves users time by not having to jump from one application to another and allows you to monitor all your accounts from one place.
What do you dislike most about this product?
One downside to using HootSuite can be the cost. While they have trial packages and some affordable pricing plans for small businesses, it can be costly for larger companies and non-profits. Also, HootSuite can be a bit complicated to learn and take a while to master fully, so it can take time for users to get used to the platform.
What recommendations would you give to someone considering this product?
If you would like to use HootSuite for your business, I would advise you to be patient when learning the platform and not be afraid to ask questions if you are having trouble. I might also suggest making sure that everyone using HootSuite for your company understands social media in general. Finally, it's important to remember that HootSuite has good customer service and is happy to clear up any concerns or questions you have!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ruben S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2023
Amaizing to schedule and planning posts & campaign
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
They've a free plan to small business
What is your favorite aspect of this product?
Schedule posts and campaigns
What do you dislike most about this product?
In the free plan you can only schedule 5 posts
What recommendations would you give to someone considering this product?
Will be excellent if you can schedule more than 5 posts on the free plan.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Slower Product Innovation
- Commodity Features
Stefania L.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Good product for social media management.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Social Media Management Enterprise integrates social networks to generate dynamism and business expansion, generating connectivity with potential customers and at the same time gives us tools to create content that stands out and generates excellent attraction marketing that grows our services.
What is your favorite aspect of this product?
It provides us with a series of important aspects that help us distribute our content on different social channels that generate traffic, it allows us to have a real-time display of the results obtained, such as the volume of visits, the interaction of people with our website , the effectiveness of each publication and the most relevant content for customers.
What do you dislike most about this product?
There are no features that we don't like, it is a simple solution that allows us to create reports and analyze customer interactions in this way we observe the profitability of our company.
What recommendations would you give to someone considering this product?
It is highly recommended to administer and manage social networks, it helps us create a good distribution of all our content so that we can attract a greater flow of customers.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
